Adobe Marketo Engage

Ever wanted to create a SPAM filter for bot submissions to your forms or run automation based on bot submissions? Well, the integration with Google's reCAPTCHA v3 allows you to do just that!   OR if you want to take things to the next level and set up your own custom rules for bot identification using AI then check out the Integrating Marketo with ChatGPT post.     What is Google reCAPTCHA v3?   Google reCAPTCHA v3 is a method of determining the likelihood that a form submission was carried out by a bot. Unlike reCAPTCHA v2, which offers a challenge to the user before submitting the form (yeah those annoying images that pop up asking you to select every polka-dot colored fire hydrant), reCAPTCHA v3 does not offer any challenge but passes a score to Marketo that can be used for triaging after the form has been submitted.   When a form-fill comes into a Marketo form it will be given a “CAPTCHA Raw Score” from 0 to 1 in increments of 0.1 with lower scores ind

This article explores the risks and considerations associated with sending too many marketing emails. It also showcases the Marketo Communication Limits feature and outlines three methods for tracking email send data, helping you set the right limits for your instance.   In today’s ever-changing digital landscape, email marketing is still one of the most cost-effective marketing channels out there. When paired with the power of a robust marketing automation platform like Marketo Engage, organizations can send targeted, personalized communications that can enhance customer relationships, expand brand outreach, and boost conversions/sales.   But as with any other marketing channel, strategy is key. And as marketers, we know the foundation of a strong email marketing strategy is getting the right message to the right audience at the right time. We also know it’s equally important to be mindful of the frequency at which we’re sending these messages.   What Is Email Overload

  Consistently setting Acquisition Program (AP) is a best practice for data completeness and reporting (if you need a refresher on the importance, start here!), but it's possible to find yourself in a situation where this best practice wasn't always followed historically in your instance. If this is you, don't be overwhelmed. This scenario is not uncommon, and more importantly, it IS fixable. You can remedy this by backfilling both the Acquisition Program and the Acquisition Date fields.   ~~Sounds easy, but how do I actually do that~~ you might be thinking... Let's talk about a framework you can employ to accomplish this!   Understand the scope Is it only 10% of your database that doesn't have Acquisition Program? Is it a bigger amount like 60% that doesn't? You want to be clear on this first because if it's a smaller percentage, you might decide you're OK with it and instead focus your time and efforts on ensuring everyone has AP moving forward. If it's a lar

Hi All,   Can we disable the Email Tab in Marketo Sales Insights? If yes, how?     TIA  

We are excited to announce the Adobe Marketo Engage Community Member of the Year for 2024! A big congratulations to this year’s winner: @sanfordwhiteman.      Sanford has shown exceptional commitment to the Marketo Community, by selflessly offering his expertise to assist others, writing his many in-depth, highly technical blogs, and sharing valuable feedback.   His contributions have greatly enriched the community and inspired others to get involved. Thank you Sanford; your work has significantly impacted countless learners, empowering them to grow in their understanding of our products. Thanks to your efforts, new members are not only learning faster but also feel encouraged to participate more actively.   As we step into FY25, we encourage Sanford and all community members to keep the momentum going. Let’s work together to make the community even stronger by sharing knowledge, engaging with peers, and inspiring one another to grow!

Hello,  We are about to launch an "sub" product/website. The website has a non-Marketo form that is used create an account and to gain access to the content. What I would like to do is capture these form fills in Marketo, and update or create leads. In most instances, it would be just simply checking a box to say they have completed the external form. For some, to capture all other usual lead data.  What is the best way of doing this? ThanksRob

Is there a way, with Smart Lists, that I can generate a list of my emails that are in the system scheduled and ready to deploy. I would like to see at a glance what emails we have going out and what date and times they are going. I know there is paid ad on calendar feature, but I am wondering if there is a way to accomplish this with a smart list. Thanks so much!

All email validation services fundamentally do the same thing:   look up the domain to see if it has an MX record if it has one, connect to the MX and pretend they’re about to send an email quit after sending RCPT TO, before sending a message body report whether RCPT TO returned 250 OK or not[1]   They can — okay, since I’ve built such services myself, we can — dress ’em up with “heuristic analysis” and “suspicious domain databases,” but the foundation is the same.   Here’s the log of a service hitting our corporate server to validate sandy+test-ssloptional@figureone.com: 94.46.244.65 [1DB4] 20:44:55 Connected, local IP=66.165.231.34:25 94.46.244.65 [1DB4] 20:44:55 >>> 220 icewarp.figureone.com ESMTP IceWarp Epos Update 1 build 17; Sun, 13 Apr 2025 20:44:55 -0400 94.46.244.65 [1DB4] 20:44:55 <<< EHLO douglas.email-validator.com 94.46.244.65 [1DB4] 20:44:55 >>> 250-icewarp.figureone.com Hello douglas.email-validator.com [94.46.24

Hi We are looking to integrate Zoom Events with Marketo and use a Marketo registration form, but struggling to understand how to configure these steps in Marketo (link to instructions here😞Within the program, navigate to the My Tokens tab, then drag and drop a text element.Token Name: “eventId”Value: “{Zoom Event ID}” - is this populated from Zoom Events or something I'm manually adding? Go to the Marketo form you created. Use the multi-step dropdown menu or use a hidden field with a manually defined value to add the ZoomEvents Ticket ID custom field - what is a a manually defined value in this case?Paste the desired ticket IDs - where do I get these IDs from? Note: You must use the field ZoomEvents Ticket ID in order for the flow to work. Without this field, a registrant will not be created in Zoom Events.Thanks!

If you've used Marketo's dynamic ICS files (the "Calendar File" token type) you're probably not completely happy with 'em.About a year ago, I published a (free) microservice that fills in the biggest gaps. With a little more attention on it lately (read: 2 people cared!), I blogged about it.Read more on TEKNKL :: Blog →

Hello! I've properly added the DNS information to set up the new Marketo Inbox Tracker / Deliverability Tools several days ago, however, I'm still seeing no data found across all the dashboards. Are there other configuration steps that I must take?  I've seen some of the high-level videos here, but I'm looking for some more robust product documentation on configuration and use of each of the features:https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/deliverability/inbox-tracker/inbox-tracker-tutorials  Thank you!  

We've noticed a significant number of records in Marketo have a phone number which does not start with '0' is there a straightforward way in which to mass update those records to add this in please or would the data need to exported, amended and re-uploaded? 

Hi Marketo Community,We’re building an email template in the new Email Editor 3.0 and need to support light/dark mode based on the user’s device preference. While we know this can be achieved with CSS media queries (e.g., @media (prefers-color-scheme: dark)),we’re unable to find a way to:Inject Custom CSS into the entire template or specific modules.Edit the HTML Head to add global styles (unlike in Legacy Editor).Override Default Styling for dark mode (e.g., dark backgrounds, inverted text/images).Example Use Case:Light Mode: White background + dark text.Dark Mode: Black background + light textChallenges:The new editor restricts direct HTML/CSS access for modules.Dynamic content rules don’t seem to support device-level preferences.Questions:Is there a workaround to add custom CSS in Email 3.0 (e.g., via Template SDK, hidden modules)?How are others handling dark mode compatibility in the new editor?Are there planned featu

Hi Support Team,I face the issue that when i create bulk extract lead data i saw that if  a data field is text or string and data contained double quote then when we extract and download the extract file, that field value will be replaced double quote with 2 double quote. Can you please take a look. Thank youEx: fristName field have value: john"testBut in my extract file it will be: john""test

We would like to add UTM parameters to our landing page URLs as we would like to track where users have come across our link, such as a trade organization, or an email thread outside of our campaign. When I've tried this before, I've clearly missed some steps to make sure it's set up correctly. Can you point me to any documentation or explain the proper steps? AND also how to then pull the results?

How do you handle your list when the person no longer works for the company?Do you mark as an unsubscribe or a different way?

Hi,We have a user who would like to send a Calendar Invite to users in a Marketo email. Is there a CTA (Call to Action) kind of button which can invoke the Calendar invite and add the person to the event. It should update their Google Calendar? (we use Google email and Calendar). Is this possible, if so pls. let us know the steps to create? I have tried this ics file invite, but it does not add the event to the Google Calender.https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/functions-in-the-editor/create-a-calendar-event-ics-file Help appreciated. thanks-Sree   

I've set up a campaign for a local event, including survey questions as per the stakeholder requirements. However, we're facing an issue with the survey questions as these are not mandatory. When users leave these fields blank during registration, the old data is still being displayed in the survey question values. I am currently working on a smart campaign to replace the old values with 'None' when the survey questions are left blank. Could you please suggest a solution to resolve this issue? @sanfordwhiteman @darshil_shah1 @awmindtree 

Hello! I'm using a global form for events, and while most fields stay consistent, certain events occasionally require unique fields (e.g. Title, Company Name, Dietary Restrictions).  Is there a way to conditionally show or hide specific fields based on a token value? For example, can I hide a field unless a program token like {{my.TokenName}} is present or has a specific value? I'd love to manage field visibility dynamically without having to clone or create separate forms for each event.  Thank you!

I'm trying to send an email campaign that includes a 10% holdout, and then splits the remaining 90% into two equal segments to receive the A/B versions of an email. What's the best way to do this in the smart campaign?Should it be set up like this? Step 1: Send EmailChoice 1: IF random sample is 10%, then do nothing [my holdout group]Choice 2: IF Random Sample is "45%" then Send Email ADefault Choice: Send Email Bor like this? Step 1: Send EmailChoice 1: IF random sample is 10%, then do nothing [my holdout group]Choice 2: IF Random Sample is "50%" then Send Email ADefault Choice: Send Email B

Connecting Marketo to Zapier allows you to unlock a world full of automation and integration capabilities. One way to do this is by sending a webhook from Marketo to Zapier containing information about an event or person and then using this to trigger a workflow to leverage all of the 3rd party integrations and automation tools that Zapier has which Marketo does not.   If you want to learn how to set up webhooks in Marketo, see different use cases, and how to troubleshoot issues then check out the Webhook Quick Start Guide.   In this blog post I will show you how to: Set up a Zap in Zapier to receive a webhook from Marketo Configure your webhook in Marketo to send to Zapier Request this webhook from the flow of a Marketo smart campaign   I will use the example of sending information from a form fill in Marketo to Zapier so that a Jira ticket can be created and populated using the form fill information and a Slack message sent to notify people of the ticket’s creat