Adobe Marketo Engage

Hi, We market to dozens of different brands in our Marketo instance, yet when someone unsubscribes from one brand (i.e. "Cool Shoes" brand) I notice their same email address is unsubscribed from "Airplanes R'Us" brand.   These are completely different brands and the person only wants to unsubscribe from one brand, but are being unsubscribed from all brands that use the same email address.   Does anyone have any experience working around this?   Thanks, Jared

Hi community,   I've received a request from Sales to create a template so we can send plain text emails to make them look like they are coming directly from a rep. I'm wondering what happens with the footer section where we include socials but also the unsubscribe link, copyright and all that legal stuff.   Does anyone do this?   Thanks!

Hello - I'm trying to clarify if the "in time frame = today" date constraint is referring to the calendar day, or with the past 24 hour day.For example, I have a smart campaign running daily to check to see if anyone currently in a specific campaign flow has a changed status code (which would mean they no longer are applicable to get the 2nd email message), and if so it's using a "remove from flow" step to remove them from that particular campaign.  This campaign runs every day at 9:45am. Am I only getting people that match the criteria from midnight to 9:45am? Or am I getting people who matched the criteria in the past 24 hours?

Hello,   Could we modify the design of the error message when a field is required in a form? For instance, instead of having a text in white in a red bubble like in the screenshot, have just under the field a red text on a line with an exclamation mark icon. I've found this post: https://nation.marketo.com/t5/product-discussions/form-error-message-placement/m-p/144388#M99204 that informs we can add some CSS.   For a form embedded on a non-Marketo landing page, should we add the CSS in the CSS of the form settings in Marketo or in the code of the page of our CMS (Adobe Experience Manager)? I tried both using the code found in the post (just to test) but both don't work.   Thank you. Regards, Vincent

Our third Adobe Marketo Engage Community Q&A Coffee Break featuring Marketo Engage Champions @beth_massura and @ajay_sarpal2 is now OVER. Thanks to all who attended or asked a question, and we hope to catch you at our next session!    Email bot activity can artificially inflate email opens and click data, leading to inaccurate metrics and misleading performance analysis. Similarly, mastering email deliverability can help ensure that your marketing campaigns are reaching their intended audience. Learn how to optimize your email marketing campaigns by filtering out email bot activity and improving your email deliverability rate with Marketo Engage Champions and Experts Beth Massura and Ajay Sarpal in our upcoming Coffee Break on July 25th.   You’ll have the opportunity to ask these two pros about their best and most effective techniques to identify and eliminate false opens and clicks, automate email deliverability management tasks, validate so

Hi, We would like to connect Marketo to Google Data Studio in order to automate our reporting. I know there is already some discussion but they are quite old.  As anyone done this connection recently? What are the technical requirements? Many thanks

Hi!   I am creating a new Nurture program that will contain 1 nurture stream. When the members exhaust that content, we want them to transfer to a different nurture program ( program 2).  Our company has existing nurture programs, but it is my first time setting up a brand new one so I would appreciate some guidance.    Q1:  What are the minimum basic smart campaigns that one should set up to make it flow properly?    Q2:  I've read that it is best when the entry qualification/criteria for the engagement program/stream are just one, but in my case, I have two entry criteria (triggers) for folks that I want to enter into this engagement program ( 1: "new person created" with a specific job title, OR 2)  Can be a new or existing person and they convert in a program that we already have running. ( aka program status changes).    Can I have two smart campaigns for entry based on these two qualifications? Will this work? Is there a bett

Though sometimes overlooked, this out-of-the-box Dashboard provides a great jumping off point to begin to discover gaps in your data and ensuring that you are maximizing your use of Adobe Marketo Engage.   To navigate to the Dashboard, click on the Database tab in the upper left-hand corner of your instance. You will immediately see the Dashboard appear. The green area of the graph represents how many records in your instance are considered Marketable, shown in the example below as 90.9% of the database with roughly 14.3M records. If you hover over the graph, Marketo will show you the total amount of records and which ones are Marketable. By taking the number of Marketable records and dividing it by your total amount of records in your instance, you can find what I call your  % “Non-Marketable." It is best practice to have a minimum of 80% of your database considered Marketable. The following characteristics can make a record fall into the “Non-Marketable” bucket:  

If I had the chops to go full Phillip Marlowe on this I would....   It was a day like any other. I was going through my cases when this dame shows up in my queue, telling me her company name has been changed in Marketo but there's no record of a change in the activity log.  The story sounded screwy. There should be a Data Value Change record at the least, but there was nothing.  "Please," she said, "You have to help me! This keeps happening and I can't figure out why!"  She was a smart cookie, I could tell, but she was in over her head.  "I'll take the case," I told her, "and I'll get to the bottom of it."   Sorry, that's about as much of a Raymond Chandler impersonation as I am capable of, and it wasn't actually a mystery, because I knew why this was happening, it was just really hard to explain it to the customer.  So I did what I always do when I have something to explain - I reached for a wild analogy and went with it.  So then, the analogy..

Hi guys,   I was wondering how to add left and right padding to a Marketo email module.. CSS isn't my forte.

So, your organization is considering or has decided it is time to move onward and upward to a new marketing automation tool - Adobe Marketo Engage - from Hubspot. Congratulations! This is an exciting transition. However, we all know that moving marketing automation “house” can be stressful. If you are considering or currently are making this switch, Adobe Professional Services are here to help with some useful tips and tricks on the process.   Preparing for Your Move   As a former-MOPs-manager-turned-Adobe-Marketo-Business-Consultant, I have been a part of my fair share of migrations and “swaps” to new tools and have been heavily vested in using HubSpot and Adobe Marketo Engage. While there are differences between these two platforms, I found it much less overwhelming throughout the process to think of  this change with the analogy of moving houses. What do I mean by that?   It’s going to get worse before it gets better, so hang in there! It’s a great opportunity

While programmatically manipulating content (e.g. emails, landing pages, forms, etc.) via the Marketo REST API is one of the less-common use cases that we see in Consulting, it can be a life saver in some circumstances. I recently needed to add an additional field to every form in a customer’s instance and, given the volume of forms, this would have been a huge and labor-intensive task if done manually through the UI. I'll start with this super-basic form:     Adding the field itself via the API is fairly straightforward, though it does, of course, vary based on the type of field and other specific parameters like visibility rules and such. Posting the following adds a Mobile Phone to the form:     fieldId=MobilePhone&fieldWidth=432&label=Mobile Phone       This adds the field just fine, as seen below:     While this might be fine on its own, you'll notice that the new field has been added to the end of the form. There's currently

Hoping someone can give some light on the impacts of changing our Salesforce sync user email address incase my plan breaks everything.   When we set up our sync I was set-up in Salesforce as the Sync user with my own email address being used( which have different profile).However  I was going to set up a  new profile and new email address which would be something like marketosync@company.com for the Marketo sync user profile to use.   If I create this I am planning on literally switching the email addresses in the Sync User profile- would there be any impact this would cause any issues?   Any advice would be great!

Marketo Engage made changes to the URL structure for Landing Pages, Forms, and Images & Files assets. On August 1, 2023 we will be deprecating usage of old URL structures and these references will no longer load on the web. Our team did not receive any emails or notices for this and are scrambling to get this done. Can someone let us know what TIME this goes into affect? Midnight or end of day?    Thanks!

I'm interested in get to know any ideas that could able to stop fraud clicks and form fills through PPC ads. It's the different IP addresses each time. When someone make up emails and fills them.

My organization wants to score leads based on web activity, but after turning on our updated scoring, I realized that bot clicks are triggering web page visits. Looking for suggestions on how to "fix" this tracking (if possible) or ideas for other proxy metrics to score one. I have enabled and filtered bot activity in "Match with IAB List and "Match with Proximity Pattern" already.   We've stopped looking at click data because after turning on those filters, we were still get a high volume of illegitimate clicks, but if we need to exclude web page visits from our scoring, then we'd only have open emails and form fills. I'm hoping there's a better way! Thanks in advance!        

Hello, we use global forms and we have this form CTA "{{my.FormCTA}}". This way, once we create new event program, we can easily change the form CTA from Register to Watch on-demand via program token "FormCTA". But this seems to work only with the all-fields form.  It doesn't work with the Known Visitors form, as below:   <p>Welcome back, {{lead.FirstName}}!</p> <p>{{form.Button:default={{my.FormCTA}}}}</p> <p class="notYou">{{form.NotYou:default=Not you?}}</p>   I know we cannot use custom tokens in KV forms, but I know there is a way to bypass this with a JS code, I just don't know how to imlement it for the CTA button.   Thanks, Yavor  

Hi is there a way to create a cascading form (ie some form fields are hidden until prior selection is made)?

Hello Experts- My organization has seen an influx of spam/bot leads filling out our Demo Request form. From what I have been told, the complexity of our organization deems it impossible for us to use captcha. Is there another way that we can identify such spam records at the source and delete them from Marketo?

Looking for some advice/suggestions here - We utilize custom objects and unfortunately have cases where there can be multiple records of individuals under a single email address Lead. We also tend to send a hefty number of trigger and batch emails based off of met criteria.   Our current communication limits are set to 4 per day and 7 per week. My department thinks that is too high and I am being tasked with figuring out how to "hold" the email(s) until the next day if the limit has been reached.My question is - due to the multiple records problem, we have a lot of emails using Velocity scripting and looking for specific data points (like Membership Opening is 4 days ago) in order to personalize to a specific record. If I set something to hold for 12/24 hours if the communication limit is reached, then that "4 days" criteria would become 5 days by the time the limit was reset.Curious how anyone else recommends handling this? Am I stuck with every email having a "range" for any par

Hi there,   We are facing an issue where mistakenly new records are getting created via Preference Center and Unsubscribe page. We have tried resolving this via Email Auto fill by creating a script but since these marketo landing pages are being rendered on the website via iframe they aren't letting the script populated email addresses.    Is there any other way out someone can think of to ensure this can be managed properly.    Thanks for your assistance !!