Adobe Marketo Engage

Hello- We have added a new field in Salesforce Campaign object by the name of 'Rating'. I want to understand if it is even possible to sync this field to Marketo so that we can use them in Smart campaigns in Marketo as filters? If yes, How can we do that?   I tried looking at the Admin > Data Management > Salesforce Object Sync schema but it did not show me Campaign as a synced object. But, when I look at Admin > Integrations > Salesforce > Edit Sync Options, the 'Enable Salesforce Campaign Sync' check box is checked.   Would really appreciate all the help I can get navigating this as I am pretty new to Marketo.

Hi - I am automating my lead source workflows based on program status changes and UTMs.    For event registrations, I'd like the workflows to first populate the lead source based on the UTM source that drove the registration. If there is no UTM, I'd like to use the event channel to populate the lead source.    How can this best be achieved, so the lead source from the UTM isn't overwritten when the program status change to registered runs (this will update lead source to the event type)?   Note - we have an original lead source field and current lead source field. 

For MktoForms2, there is an .onSuccess(callback)but there doesn't seem to be a .onFailure(callback)I've read through the api many times, I can't seem to figure out a way to find out if the form submit has failed.Is there a way to do this? How do other people ensure they are aware when a form submission fails?Thanks

This post will walk through five steps to optimize and get value out of reporting with Marketo’s Performance Insights Dashboard.   STEP 1: Review & follow these Best Practices to optimize your programs for Reporting in Marketo. STEP 2: Create a Program Performance report. Ensure the programs you wish to report on are included in this Program Performance report. Review the report to confirm if “Success” and “New Name” columns are populated with data. Note that only programs with “Success” or “New Name” data will be reported in the MPI dashboard. Ideally, you want to see all columns populated with data to ensure optimized attribution reporting.   STEP 3: Create a Smart List “Has Opportunity” (use filter: “Has opportunity = true”). This will give you the list of people that are tied to opportunities (i.e. has contact role on the opportunity) that will contribute to the Pipeline/Revenue attribution dashboard based on explicit attribution setting. If your Smart List returns

Hello,   We have recently made integration of Marketo and BrightTALK platform, But there are times when only some leads pass in Marketo. Please share which smart campaign triggers we need to use to pass the leads.

This post explains best practices for getting the most out of Marketo Engage program & attribution reporting.   Most of Marketo’s out of the box attribution reporting (including Performance Insight and RCA) is based on “programs” in Marketo. To get value from Performance Insight dashboard/RCE and accurate attribution reporting, it is important to understand how Marketo measures your program performance to make sure you’re providing the necessary data for the dashboard to work.   Best Practice #1: ONE marketing activity = ONE program in Marketo Marketo’s best practice is to leverage its native “program” functionality to organize each of your marketing activities. For example, if you are planning a webinar, it is advisable to set up a webinar program in Marketo using the Event Program type and organize all relevant activities for this event (such as sending invitations, registration form process, reminder emails, etc.) as separate smart campaigns within the same Program. E

Hi All! I have read through the community and haven't found a solution to my problem so I'm hoping someone can help.   I need to reformat a date token so it displays like this in the email: MM DD, YYYY   Here is the token: {{company.Expire Date (mkto)}}   I have tried a few solutions I found in the community but none of them displayed properly for me. I also am not seeing the field 'company.Expire Date (mkto)' pop up in the "tree" so I can't check it off/select it.    I was wondering if I am having trouble because this is a SFDC custom field?   If anyone can help, please chime in. Also, if I need to provide any additional information, I'm happy to!  

I want to integrate the Microsoft Dynamic CRM with Marketo for new business vertical however the current Marketo account is already sync with Salesforce CRM. is there any workaround to sync two CRM with Marketo account i.e. via custom API method? have anyone done this before and what are the key points to be consider before starting this custom integration between Microsoft Dynamic CRM and Marketo

I am trying to add a standard Campaign field, Campaign Type, as an Add Constraint to either an SFDC Trigger, ex "Added to SFDC Campaign" or an SFDC filter, ex. "Member of SFDC Campaign", but I don't know what makes a Campaign field eligible to be a constraint. Ultimately, I would like to filter out Campaigns of a specific Campaign Type (Standard SFDC Campaign object field) Please advise.  Thanks so much. 

Hi there,I am trying to fetch the opportunity owner from opportunities tied to a person record in Marketo Database. I am trying to use Velocity but it is not working for me. Can someone let me know what am I doing wrong? #set( $opportunity = $lead.Opportunity ) #if( $opportunity && $opportunity.OpportunityOwnerName && $opportunity.OpportunityOwnerName != "") Opportunity Owner Name: $opportunity.OpportunityOwnerName #else Opportunity Owner Name: Not available #end  

Hi,  I would like to get best practice on changing the timing on an engagement program. If I have 3 pieces of content (emails) in stream 1, where the standard timing is restricted to weekly of monthly, how do I change the cadence to the following in stream 1 which requires the ability to define daily?  STREAM 1:  Email 1 - send on Monday   - if send 1 opens, send email 4-in stream 2  / if unopened send email 2Email 2 - send of Wednesday -  if send 2 opens, send email 4-in stream 2  / if unopened send email 3 Email 3 - send on Friday   if send 3 opens, send email 4-in stream 2  / if unopened consider EXHAUSTED.    STREAM 2:  Email 4    Thank you  AJA    

Hi,   We have observed an issue and this is mainly focused on the data sync between Marketo and SFDC. T To share the insights - "if a lead exists in Marketo and syncs over to SFDC, and then SFDC converts the lead to a Contact. Currently, there is a duplicate record gets created in Marketo with the same email address from the SFDC end."   1. Lead A gets created in Marketo  2. Lead A syncs over to SFDC 3. SFDC -> Lead gets converted to a Contact 4. Lead B gets created in Marketo with same email address of Lead A   Can someone help me to understand the working of this or how we can resolve this issue?

I am trying to create a "Set Success" campaign for an email that I did an A/B test on. When I try to use the filter, "Opened Email," the only option it gives me is "EMAIL NAME. Subject Line Test."    Since the email went out this morning, do I need to give it more time for the entire email (not the subject line test) to be an option in the "Opened Email" filter?   Thanks! 

I know there are a bunch of built in company and person tokens from viewing this page but I can't figure out where the data for those tokens would be stored in Marketo. Also, it says "Custom person fields also work if you use their display name" so trying to understand how I would create a custom field name. I don't want to use "my tokens". I would prefer the information to be populated on the backend rather than in the my tokens section for every email.    Thanks for your help in advance!!

Does anyone know how to set an email engagement program stream so when a new lead is added to the engagement program, they first wait 2 days, then they are added to the engagement stream and receive the first email, then once a week from that day and so on until the stream is exhausted. For example, John D is added to the engagement program, the flow step waits 2 days, then the next step is to add them to the engagement stream 1, then they receive the first email say on Wednesday, then continue to receive 1 email a week every Wednesday for 3 more weeks as there are 4 emails in the stream.    Any thoughts, suggestions, hacks are greatly appreciated. Thx!    

As COVID-19 spreads among our communities, and more of us find ourselves working from home for the first time, managers and individual contributors alike may worry about meeting goals and deadlines, and even have concerns about team collaboration.   Before I jump into how you can thwart these concerns, allow me to offer you some peace of mind:  YOU CAN TOTALLY DO THIS.  In fact, many Marketo Engage employees have been working from home for more than five years; some for more than 10 years like myself.  And, it's no secret that these hardworking stay-at-home professionals turned a Silicon Valley homegrown software company into a multi-billion-dollar powerhouse in the SaaS industry.   If working from home really did stifle creativity and collaboration, as some corporate professionals suggest, then we never would have built a best-in-class application that leads in the Gartner Magic Quadrant.  In fact, we created a culture of family, togetherness, and entrepr

Recently, I was working with a client on their sync failure issues. We were seeing one with INSUFFICIENT_ACCESS_OR_READONLY: insufficient access rights on object id.    It may present itself in several ways:      This error is caused by a few things, and where to look is not always obvious.     What INSUFFICIENT_ACCESS_OR_READONLY: insufficient access rights on object id means in Adobe Marketo Engage:    Look, I’ll be honest, I’m not a Salesforce guru enough to get into the technical nitty-gritty, but I have Googled and read numerous results. It’s used all over the place for a lot of reasons. Basically Salesforce is rejecting a command because the requestor (Marketo) doesn’t have permission to request what’s being asked.    So what do we do in this situation?    Turns out, there are a few reasons you’re receiving a INSUFFICIENT_ACCESS_OR_READONLY: insufficient access rights on object id error when trying to sync r

We've been experiencing a salesforce sync issue for a while and I'm wondering if anyone has any suggestions to fix it.  We run a lot of automation based on the contact lead status field in SF.  We're seeing an issue where marketo will have the right status on the lead, but when the lead is converted in SF, marketo will pull the converted lead status (which is "Converted") into marketo as the new person status.     This Converted status will then push to the SF contact.  Is there any way to prevent marketo from syncing a converted lead status?  Any advice would be appreciated.  

Greetings everyone! I have a fresh new Marketo record that came in via web form, and they are being blocked from SalesForce. Upon checking the error message in the activity log, I see that SalesForce is returning the following error:  {DUPLICATES_DETECTED: You're trying to create a duplicate record we suggest you select an existing record.} Upon searching in SFDC, I found a Contact that clearly pre-dates the Marketo record, that seems to have never synced over to Marketo. I've seen this a handful of times with our systems, as we have a number of records in SFDC that existed before we integrated our Marketo instance who have stubbornly refused to sync over to Marketo's database. My question is, do I have a way to force the two systems to make the connection between the Marketo record and the existing Contact in SFDC? To my knowledge, there are no fields in the SFDC Contact that would be "hiding" it from Marketo's sync user, so I'm a bit at a loss as to why they haven't synced. Appr

I've set up an automated Birthday Email campaign following the instructions for two smart campaigns provided by the Sending a Birthday Message post. Both smart campaigns are set so each person can only run through the campaigns once every 364 days. However, on the person's birthday, the birthday email is sent to each person multiple times until the communication limit is reached. Why is this email being sent multiple times?   Batch Campaign Notes: 1/1/1900 is sometimes used as a default date if DOB is empty. The countries are limited to only North & South America for time zone reasons.    Trigger Campaign (inactive until I resolve the issue)  

This post from 2016 (!) was copied from the NYC MUG blog for wider visibility.   There are so many posts about this. With incomplete and not-quite-right responses out there, you might not know if it can or can't be done with Marketo.   But it certainly can:     So why the confusion? Maybe because you can paste any emoji in the Marketo Email Designer (so they're not blocked immediately), though they're silently stripped out when the draft is saved. So you might think you've just designed the email wrong as opposed to there being an overall ban on unencoded emojis. And because basic symbols, a.k.a. dingbats — commonly mislabeled, but for the most part not true emojis and representing only a microscopic fraction of Unicode emojis — are supported. If you happened to want the venerable “open umbrella” ☂, which happens to be both a dingbat and an emoji, you might think other characters might have worked as well. Plus (s

I'm using Bizible touchpoints to identify referrals sign ups on our website. Question is, user lands on our website with a link like this testsite.com/signup/?utm_source=external_partners&utm_medium=referrals&REFERRALCODE=testreferral but doesn’t sign up right away. When they land again on testsite.com and sign up, does it still capture the original link used? As landing page? Or is the landing page now going to be testsite.com?

Hi - I imagine this is a really basic question, but I'm trying to help out a client. They have set up email programs, and we would like the member status to update as the user takes action. However, 100% of the members continue to just have the status "Sent". It never updates to the other options: Delivered, Opened, Clicked, etc. How would I get this to update?   I found this documentation: https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/program-flow-actions/change-program-status.html?lang=en  However, it is light on details. Does anyone know of better documentation for making sure that campaign members have their status updated correctly for each email?  

Address-like formats like sandy [at] figureone [dot] com usually make me cringe because they’re feeble attempts at security.   (The concept is that address-harvesting bots won’t know these are email addresses. Quite ridiculous, as you’ve just substituted one recognizable format for another!)   But there is one place where spelling out “at” instead of the “@” sign makes sense: the display name part of a From: header.   You won’t know this if you don’t test your emails thoroughly, but a From: header like this is deemed suspicious by iOS Mail: From: "Sandy @ FigureOne" <sandy@figureone.com>   The app sees the display name “Sandy @ FigureOne” as a possible phishing attempt because it looks like an email address but doesn’t match the real address (“sandy@figureone.com”).   So it’ll display the real address instead, spoiling your attempt at being friendly:   Instead, avoid the literal “@” sign: From: "Sandy at