Adobe Marketo Engage

We've established a custom data structure involving two distinct custom objects: "Application" and "Owner". The "Application" custom object is associated with the standard "Lead/Person" object in a one-to-many manner, indicating that a single lead can have multiple applications. Similarly, the intention was for the "Owner" object to connect to the "Application" object in a one-to-many manner, signifying that a single application can have multiple owners. However, due to limitations in Marketo, which does not support a second-level custom object relationship (such as Lead <- Parent <- Child), we've linked the "Owner" custom object to the "Person" object. To simulate the "Applcation <- Owner" connection, we've introduced an "applicationID" field in "Owner" custom object to correlate owners with corresponding applications.   Nonetheless, a challenge arises with our current approach when attempting to filter leads based on specific criteria. For instance, we want to filter le

Hi all,We are considering sending SMS to our B2B prospects and customers in Europe - ideally with the same segmentation we use in Marketo for email and web personalisation. Has anyone got recommendations on what to use and how to integrate with Marketo?

Hello Community,Our lead assignment rules in SFDC are powered by specific values in a picklist field. We are also running alerts on contacts with the same data. Our SFDC Admin team has just has enabled restriction to the picklist values in those fields, so that we are notified in Marketo when the data isn't correct, and can fix it before it passes for assignment / alert. We are running into an issue where we cannot pass the values to the contact record, as somehow "\n" is appended to the value when we update them in Marketo, and then rejected by SFDC due to a mismatch with the restricted values. The lead data updates are working fine. Has anyone ever seen a similar issue?For reference, the restricted picklist field on the contact record has a controlling field, whereas the lead does not. Any insights would be helpful!

Hello! I am using velocity script to show recipients of emails a different meeting booking URL based on their sale owner. Everything works fine in preview - they see the correct links and can get through to the booking page. But as you soon as you send an actual test email - the booking links no longer work as Marketo adds the mkt_tok parameters to the URL which seems to break them. Seems like the links can't handle any parameters being added - they are Microsoft Booking tool links...   Any idea how I can stop the mkt_tok being added to the links...?    Thanks!   A very shortened version of the v script I have...   #if ($lead.Lead_Owner_Email_Address.equals("email1"))<a href="outlook.office365.com/owa/calendar/bookingperson1.onmicrosoft.com/bookings/">Jetzt Termin vereinbaren</a>   #else##Output for everyone else<a href="outlook.office365.com/owa/calendar/bookingperson2.onmicrosoft.com/bookings/">Jetzt Termin vereinbaren</a&g

An agency created a new Marketo email template for us, but it is too wide and you have to scroll to the left or right to see the whole email. The width is set at 1000 pxl, when we try to change the width to 700 or 600, it shrinks a little, but still need to scroll left or right to see the whole email. When we test the email template on mobile devices, we do not have to scroll left or right and it seems the email template is responsive for mobile devices but not desktop.   Would anyone be able to provide any information about how to correct the problem of having to scroll and making the email template responsive. Thank you in advance

I created few tokens at Folder level and used tokens for campaign request to send emails and  thought of removing one of these token from the folder and creating at program level. But when i try to delete i am getting the following message. Token is already in use and cannot be deletedI am sure, i deleted all teh occurances of this token in email template.  Is there any dependency on anything to delete this token and how do i find that ?Much appreciated your help. 

Hi team hope you are doing well. Wanted to check if we can update the field Email Invalid from Lead database through API in Marketo. I have checked the api docs (https://developers.marketo.com/rest-api/endpoint-reference/lead-database-endpoint-reference/#/) and have not found something that indicates it can be done. Thanks.

Greetings Marketo Community,We wanted to send an email to customers that open a loan with us letting them know when their first payment is due. When a customer opens an account (regardless of the type of account) it is logged as a CO named HasCCUAccount. I wrote code that pulls the next due date, since this is what we want to inform them of. However, upon testing the email, I noticed that if a customer has several HasCCUAccount COs with a loan product attached to it and blank "Next Due Date" fields, it automatically applies the actual next due date three times.   The code I used to pull the Next Due Date is below. #set( $defaultTimeZone = $date.getTimeZone().getTimeZone("America/New_York") ) #set( $defaultLocale = $date.getLocale() ) #set( $calNow = $date.getCalendar() ) #set( $ret = $calNow.setTimeZone($defaultTimeZone) ) #set( $calConst = $field.in($calNow) ) #set( $ISO8601DateOnly = "yyyy-MM-dd" ) #set( $ISO8601DateOnlyMonthFirst = "MM-dd-yyyy" ) #set( $ISO8601DateTime = "yyy

Hello there, I am currently doing some research on Zoom webinars (current solution) vs. Abode interactive webinars. Wondering if any one has any anecdotal thoughts on either or. Any issues with either solution that the other one could solve? Thanks!

hi all, i'm probably way in over my head here, and its a really silly one.   but basically i'm trying to do the following: Enquiry is updated & timescale is set to within 6 months or as soon as possible (& has reservation=false) = send email OR (because i've used advanced filters (1 and 2 and 3, but trigger is always an or statement): Has reservation=false & customer is loyalty member & they’ve not visited the page on co.uk = send  email.   i am unable to add the bracketed (has reservation false) onto the trigger.i know its probably really stupid or i've set it up completely wrong:    thanks in advance!   Mike 🙂

Hey Community!I'm struggling to identify WHY my data enrichment/normalization campaign is not processing qualified people. Here is the setup:- Smart list: Function is empty or "other/unknown" AND Job Title is not empty.- Flow: I have put 20+ CDV flow steps shown in the attached screenshot.- Schedule: "Set to affect 60K people" - each person can run through the Flow every time, and there is no campaign limit. The first time I ran this, it processed 30% of the people, and now when I run it, it skips all the people - please see 2nd screenshot showing the campaign Results tab attached.And btw, earlier today I received from Marketo a notification saying that there was an "unexpected hiccup" for this campaign and that some flow steps may not have succeeded... - see screen attached. This is quite weird.Any advice please?        

Our sales team uses Calendly to schedule product demos and meetings and I've just set up the integration from Calendly to Marketo so we can use a Marketo form and landing page to capture lead details and then sync the Calendly event with Marketo.   In testing this I can see it's recording the details against the person activity log but what I can't figure out is how to trigger a smart campaign based on them booking a meeting as the Calendly activity fields aren't selectable as triggers.   I know I could do this based on them submitting their details in the Marketo form but I don't want to prematurely trigger this if they don't then complete the meeting request via Calendly.   Is anyone using this and know the best way to go about this?

Has anybody made the decision to wipe contacts from Marketo and start over (effectively reimplementing the platform)?  We are in the process of launching a significant cleanup/overhaul of contact data in both Salesforce and Marketo.  We currently have the connector turned off, and are concerned about the risk of creating a mass of duplicates when we reconfigure and turn back on.  Wondering if it would be cleaner/easier to pull everything out of Marketo and start over... but not sure we understand the full implications of doing so.  Has anyone gone through this?  Would value any insight you can share or resources you can point me to.

Hi,   Sorry all this isn't 100% Marketo related but I'm reaching out to the Marketo community for some help cause it always pulls through. We use Marketo on the b2b side and Iterable on our b2c side. Iterable mimifies our emails and are executed through mailgun. Our emails for a particular population have not been performing well and I question the deliverabilty. We mostly have emailed a client population and are whitelisted on their email server but the particular population that isn't performing well has personal email addresses where we can't be whitelisted.    We use Everest for deliverability and sent some tests and the Majority have performed terribly, scoring between 13% and 24% with 75% to 80% missing. We've had some that have scored in the 90s and found a common trend in character counts.   I ran a character count on some of the emails and found the ones that performed better were around 40,000 characters on one line and the others had > 60,000 characte

Hi - I am diving into Sales Insights Actions and curious to know if all leads entered in SFDC have to also be in Marketo for Sales to send Sales emails in SFDC.    One of the issues we face with standard MSI is that if Sales enters leads manually into SFDC, they aren't automatically synced to Marketo causing usability issues. 

Hello, Curious what I'm missing when it comes to boolean data types in Custom Objects. We're importing through the API into a Boolean data type with a 1 (TRUE) 0 (FALSE) approach. Also noticed it seems if the value is NULL, Marketo calls it "false". With this in mind, why does this not work: #foreach ($item in $customerCardList) #if ( ( ($item.AuthorizedUserOnAccount.equals("0")) ||($item.AuthorizedUserOnAccount.isEmpty()) ) && ($item.cardTypeDetails.equals("SIGNATURE"))) No Authorized User #else I can't script apparently. #end #end If I understand, if I am looking for a "false" Boolean value I see if it is a 0 OR an empty value. When I test the above against a Lead with a record that matches the above - it still gives me the "else" output.Is there some other way to account for a false Boolean value? Or is it better to play against a TRUE value, like "if X IS NOT 1, show this"?

Hi Team,   Please assist with this question:   I am new to Google analytics, so if I need to see marketo landing page visits in the GA analytics what needs to be done in marketo ?.   Thanks, Deepthi.          

Our fifth Community Coffee Break on Dynamic Content is now OVER. Thank you all for your amazing questions and we hope to see you at a future Coffee Break!   Elevate your marketing game with Dynamic Content! Join our exciting Coffee Break designed exclusively for marketing practitioners and unlock the power of personalized content delivery. In this lively Community Q&A session, we’ve partnered with Dynamic Content experts @jimmyspencer_ and @corey.bayless14 to dive into how Dynamic Content enables you to create engaging experiences across various assets, including emails, landing pages, and snippets.   You’ll be able to ask Jimmy and Corey real-world questions on how to configure dynamic sections in your emails, landing pages, and snippets, allowing you to deliver personalized promotions, targeted offers, and captivating visuals.   This text-only event takes place here on the Marketing Nation Community. Post your burning questions, hot tips, k

We will soon be merging two SFDC instances for Brand 1 and Brand 2. Beside the standard SFDC fields we will have two different set of custom data fields for Brand 1 and Brand 2.There are also going to be different ways of working in Sales for Brand 1 and Brand 2 for now.I'm thinking we need to have a partition in Marketo for Brand 1 and Brand 2 until there is more alignment in SFDC.   My question is: If I have two partitions, can I map all the custom fields from Brand 1 ONLY in partition for Brand 1 and all the custom fields from Brand 2 ONLY for the Brand 2 partition?If I have to have all the fields for both brands set up on all the records, I feel this could get very messy, very quickly. Any top tips on how to handle this and keep things clean?

Hi all, I'm getting these errors for the Smart List's Flow step that is very common to be used in our instance. The program is for Drift Chat. Any suggestions how to fix this? I've tested the Drift Chat Playbook, but nothing is seen on a program level (after checking test email's activity log it shows the test that was made).

I want to create one email for all records in a list, the only thing that needs to change is logo and sending domain. Is there a way to all the branded domain to be dynamic based on the flagged brand the record would need to be associated with? So I would have: John Smith Brand:123 Branded Domain changed to: 123.comJill Smith Brand: ABC Branded Domain changed to: ABC.com Joe Smith Brand: 123 Branded Domain changed to: 123.comSally Smith Brand: XYZ Branded Domain changed to: XYZ.com Or do I have to create separate emails for each branded domain? 

Is there a report (or other method) that lists the URL's associated with all of the Marketo landing pages in your instance?  The Landing Page Performance Report gives you the landing page name, but not the URL(s) of the landing page.  Any ideas?