Adobe Marketo Engage

Hello all,Working on a campaign that essentially does the following: Tracks website page views related to products and assigns a score of +1 for each visit to a corresponding field.Using Triggers, if a Lead hits a threshold put them into a Program related to that product.The Lead can only be in one Program at a time, but scoring continues until they leave the initial Program and can qualify again.Where I am looking for advice is after the Lead leaves the initial Program. We're wanting to basically move them into the next qualifying Program but since Marketo cannot directly compare Score fields on the Smart List side I am looking for the best way to be able to compare and select the highest score if there are multiple fields above the threshold. I've seen some solutions around using additional fields to append the score and product and update to the higher scoring field, but everything I've seen is a multi-step process so was curious if there was a more efficient way?

As a RevOps professional, you may be struggling with SPAM form submissions, keyword matching on job titles to determine personas, or messy open-text fields that make it hard to extract insights from your data. These data categorization challenges hinder segmentation, personalization, and reporting, preventing your team from leveraging your data and making it difficult to send tailored content to your audience.   This blog will show you how to use the Fine Tuning feature offered by OpenAI to train models on your custom data to boost the accuracy of SPAM filtering, automate persona classification, and intelligently categorize open text fields.   Video Walkthrough   Check out the video below to see:   3 Real-world use cases for fine tuned models in Marketo How to prepare your data fore fine tuning How to create a fine-tuned model in OpenAI Using the Fine-Tuned model in Marketo via webhooks     3 Use Cases for Fine Tuned Models   SPAM Form Submission D

Hii all, We have a recurring email performance report/deck (made in Excel) I create weekly which has multiple parameters like Number of sends, clicks, etc for each brand we serve and we basically club it against each other to just have a view of different KPI percentages and email volume. I have to manually export weekly and monthly numbers every week and then once exported in excel replace the numbers in the main dashboard since I import a new sheet on every brand. Say 4 brands- 2 exports for each(weekly & month). 8 exports and with marketo being the gOldie it is, takes more than 30 mins to do it and feel it can be automated.Let me know if anyone has a solve.

Hi Community, I found in the documentation that: https://nation.marketo.com/t5/knowledgebase/when-does-marketo-seo-update/ta-p/250529- Website crawl happens weekly- Keyword rankings are updated weekly- Link data updates once a month- Operational updates usually occur between 12am–2am Central Time This helps, but I still have a question:- For the weekly updates, is there a specific day of the week when the refresh always occurs?- For the monthly updates (link data), is it tied to a specific date (e.g., the 1st of every month) or does it vary?I’d like to understand this more clearly to plan our reporting cadence.Any clarification or user experience sharing would be appreciated!Thanks a lot.

Marketo Rest Endpoint for Email content doesn't contain any data about the buttons in the modules and I couldn't find any endpoint for doing CRUD in modules.We are working on a translation solution but for the Buttons we are stuck.If its not possible via REST API what are the other ways or strategies we can can use to update the Button's text?

HelloWe are experiencing deliverability issues, we saw a huge soft bounce jump, its mainly affecting Yahoo, Aol & Sky.The soft bounce information mainly seems to be:554 5.4.7 [internal] (last transfail: 421 4.7.0 [TSS04] Messages from 185.28.196.47 temporarily deferred due to unexpected volume or user complaints - 4.16.55.1; see https://postmaster.yahooinc.com/error-codes)We have not identified exactly why this has happened but can see potential contributing factors.For now, we are suppressing these domains, but we need to overcome this issue.I have seen that there is a Yahoo sender hub, which may give me more insights.  But it’s asking for me to add a TXT code to our domain:After your domain’s DNS configuration has been updated with its TXT record, you can complete the verification process.Has anyone done this? I am unsure if it will cause any issues for me to add their TXT code to the TXT Value in the email domain area in Marketo?Any help would be appreciated . Thank you

Hi,Is there any way to collect a recipient's IP address once they have completed a Marketo form?Thanks,Nicole

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. There are more on the way so please so please do continue to check for latest releases and posts by the Product team here:   UI Performance Improvements Various backend optimizations were performed in the back-end to improve UI performance when navigating thru the application and viewing certain screens. Improved Admin User page performance, for faster rendering from navigation. Infrastructure improvements in UI to enable faster caching and loading. Improvements to enable faster data rendering for Smart Lists.   Global and Workspace My Tokens It now possible to make My Tokens available at the Global and Workspace level so that other users are able to use them. Improves productivity

Hello everyone, Sorry if this topic is repetitive, but I couldn't find any history.😗I created a form with an Integer field to retrieve my clients' contract numbers.However, when I'm in the form editor, choose Text or Number for my custom field (FV_customer-contract-number) and enter the following numbers:500/2414478 -> I don't get 500/5002414478 -> I get a completely different number091/1231437 -> I only get 91...I even cleared my browser cache and created new test clients. In short, I'm lost.😤 All I want is for people to type (without the / or other symbol)5002414478, and I get the same number in the client file.Thank you for your help.

Hi Everyone, I’m not able to see the Buying Groups section in Adobe Journey Optimizer – B2B Edition UI. Is the Buying Groups tab automatically available, or there some specific prerequisites needed - such as whether creating audiences are required to make the Buying Groups tab becomes available? Any guidance or documentation reference would be very helpful.

Does the 'Has Opportunity' filter only apply to records that have a contact role on the opportunity, or will it qualify all contacts associated to the account (company) for that opportunity?Example:I have 5 contacts associated with Account 123. Account 123 just recently opened an opportunity. Only 1 of those contacts has a Contact Role assigned on the opportunity. I want to create a smart list to pull in all 5 contacts associated with Account 123 based on criteria filtered at the opportunity level (for example, Opportunity Stage = “Open” and Close Date within the next 90 days). If I am using the 'Has Opportunity' filter, will the smart list output all 5 contacts from that account, or just the 1 contact with the Contact Role?

Hi there,1. Can we trigger a notification when an user does a bulk lead extract from Marketo? 2. Can we do IP blockage when suspicious activitiy (like bulk import) happens?

Hi Team , Currently, we send out two types of marketing emails:Standard Marketing Emails: These are sent from our company name as the sender.Sales Representative Emails: These appear to be sent on behalf of the sales representative.Recently, our sales team requested that any emails sent on their behalf should include them in either the CC or BCC fields. This way, they can stay informed about what emails their customers receive, allowing them to have a clear understanding of the communication if a customer reaches out.We recently tested the CC feature in Marketo. While we did receive a copy of the email with the representative marked in CC, we found the user experience lacking. The customer can see the CC'd email addresses, which the sales team prefers to avoid.We also consulted support regarding the BCC option. They informed us that once enabled, it would apply to all emails and programs sent out from Marketo, which is not desirable for us. Therefore, this option is also not helpf

Hello, We have set a Marketo communication limit of 1 email/day. I scheduled an email for an audience on Wednesday, August 6, 2024, at 8 AM PDT which was sent out successfully. However, the same audience is also part of a nurture program where they receive an email every Thursday i.e today at 10 AM in their respective time zones. It appears that there was an overlap, and the nurture email for Thursday wasn't sent out as expected. Could you please let me know why this occurred? And please advise on corrective steps we can take.

My last post showed how to embed “View as Web Page” (VAWP) as a preview on a fully branded “Forward to Friend” (F2F) page, like so: Now, let’s learn how to turn a standard Marketo form into a F2F form so we don’t have to use the — let’s face it — pretty ugly popup that comes with the usual F2F link. You know, this one:   The F2F endpoint is just an alternate form listener The F2F form, like any HTML form, posts to a form listener (that is, HTTP service that expects application/x-www-form-urlencoded payloads). It’s not the same listener used by Forms 2.0 forms, but even simpler. It just expects a GET request with 4 fields: fname (first name) lname (last name) emailAddress (email address) mkt_tok (the mkt_tok value that identifies the email to forward and from whom)   You can hit the F2F listener from a webhook and it’s exactly the same as if an end user filled out the form. (You probably just had a lightbulb moment!)   Set up a field for the mkt_tok The mkt_tok is a

A client found a single recipient domain where every Marketo email went to Spam due to failing DKIM validation. (A bad DKIM signature should really result in the message being dropped completely, so sending it to Spam was dangerously generous!)   We knew the DKIM DNS record (m1._domainkey.example.com) for Marketo was correct, and of course were reassured by only one company reporting problems. But still, you have to track things down.   What DKIM signs DKIM signs the important parts of outbound SMTP messages: the SMTP body and s set of common SMTP headers.   If a DKIM signature is valid, the recipient knows those parts of the message were generated on a server controlled by the signer, which increases trust.   (It also works both ways: the signer can’t claim they didn’t generate the message. This is known as “non-repudiation” and is important in regulated industries.)   A sample DKIM-Signature header looks like this: DKIM-Signature: v=1; a=rsa-sha256; q=dns/t

Hi there, I have been tasked with creating a form in for a live event. In this case, I am to create some visibility rules that will block certain folks (partners) from being able to register once the threshold has been reached. We still want customers to have the option to register. I've started by adding a field with radio buttons that have the registration type = Customer or Partner, to help bucket the ones we want to eventually close registrations off for. I've added another field that has a "Sorry, but we've exceeded capacity for this event..." with visibility rules to populate for partners. I've been working with AI to figure some of this out. Its giving me custom scripts to put into the HTLM of a rich text field, however they don't seem to be working. I do need to fangle with the code a bit more but I am not a dev so it's a bit complicated to me. I was also thinking I can use rules based on the domain if we have the partners identified for an event, as a 2nd touch point

I've been tasked with sending an email to a large number of people were the text in it is specifically tailored to each recipient. I'm not sure the best way to go about this so I'll lay out ideally what I'd like to happen and I'm hoping someone can point me towards a solution.1. I set up an email template that has an empty set of <p> tags where I would dynamically add copy later.2. I receive a CSV from my data team that contains the recipients' emails and the copy I want to send to each person.3. I upload that data into Marketo.4. When the emails are sent, the copy from the CSV is added to the email template on a person by person basis.Is this something I can do in Marketo? I know I could probably make this happen via some sort of bridge table that links to Salesforce, but I'm not sure my team and I would the have the time to implement that. That said, I am still open to any and all possible solutions, as this project is of high importance.I appreciate any insight the community h

I am hoping someone can shed some light on an issue we have been having as Facebook, Marketo and Google are coming up short. For years we have had a very successful Marketo-Facebook integration with thousands of leads coming through correctly. However every now and then, a handful of leads won't come through and are only picked up when we do a manual download of form leads and compare it against those already in Marketo. This drop in connection seems to happen over 2 days but as you can see from the screenshot, plenty of leads come in both before and after the drop as well as some leads coming in part way through the block.  So far I have:Checked that the pages are still listed on launchpoint and confirmed the mappings are correctRenewed the sync with launchpointChecked that Ad Bridge Prod is list and connected as a CRM on the pageChecked that the page has accepted Facebook terms and conditionsConfirmed that all relevant permissions are still granted Does anyone hav

Hello, we recently purchased OneTrust to support our consent and preference center data. I've setup the workflows in OneTrust to GET and POST data with Marketo, when I test the workflow, I get an error response from Marketo that says error code 609, unrecognized token 'bob', was expecting JSON string....This tell me that OneTrust is sending data to Marketo, but Marketo does not like the way the data is coming from OneTrust, has anyone experience this same problem or have successfully setup the connection between Marketo and OneTrust so they can share data? Thank you

As you may have heard, a new version of the Salesforce CRM connector—specifically, the background synch process—will be rolled out in a phased approach across the Marketo Engage customer base starting in May 2025. We understand that CRM integration is a key component of your overall marketing strategy, and getting leads to your Sales teams in a timely manner is critical.   Benefit This new version will offer higher synch rates bidirectionally between Salesforce and Marketo Engage for higher volume needs. Higher sync rates will reduce the amount of backlog buildup caused by large amounts of data updates being sent through the integration. Some notable features that help manage this are the ability to push smaller batches and control the frequency of retry logic. The default retry logic frequency is set at every 5 minutes and can be reduced or increased as desired.   Overview/Technology Creating smaller batch sizes and being able to adjust the speed of retries provides higher e