Adobe Marketo Engage

It would be great if we could extract the audit trail through REST APIs, with a greater amount of detail provided. Rather than having generic actions, it would be great to actually see what has changed. This would be extrememly beneficial for our admin, to hold legacy data, see exactly what has changed, and help identify the causes of issue with ease.

I would like to be able to edit the button label of a form in the Landing Page asset itself. Best practice is to use Global Forms across the Marketo instance, however this severely limits the buttons labels that are able to be used across all of the landing pages. Ex: Download Now and Register Now. For Content, I think conversion rates would benefit to be able to tailor the button label by page/offer.

"Was added to <Custom Object>" and "Was NOT added..." filters have the feature to add a constraint on the Number of Records added during a certain timeframe. However, "Has <Custom Object>" filter doesn't provide this ability. In my case, this is for a Salesforce Custom Object related to a Person. It would be extremely useful to be able to count number of records (or a range of numbers) related to the Person in the Custom Object to do a smart campaign.

On our CRM, we have multiple Sales Owners tagged to a single Lead Or Contact record due to different Line of Business. We understand Marketo only captures the Standard Sales Owner details on these fields:Sales Owner First NameSales Owner Last NameSales Owner TitleSales Owner Phone NumberSales Owner Email AddressFor other Owner fields (Lookup Fields) that we have in Salesforce, Marketo can only sync the Salesforce ID's. In this case, we need to create a custom text field in Salesforce to copy the text value from the Owner Lookup field. However, to capture all above field information and to send personalized emails in Marketo with different Sales Owners, we need to create multiple custom fields in Salesforce. Since our records are tagged with more than 3 Sales Owners in Salesforce, we don't want to end up creating 15 to 20 custom fields to sync these information to Marketo.We really would like send personalized emails from Marketo with different Sales Owner details tagged on the Contact

There's a little-used feature when it comes to designing landing page templates: importing and exporting templates. Essentially, all the "export" and "import" do are download HTML files and ingest them for creating new templates. This feature is handy, though not any more so than just doing a copy/paste of HTML code.Where there's room for significant improvement, though, is the ability to directly import templates from trusted instances the same way one can import programs. Today, if you import a program with a landing page that has no existing template, the import will set up that LP template as well. It's just that the more basic functionality of just porting a template that doesn't have this automatic creation. Sometimes, it doesn't make sense to bring in the template through Import Program (such as with utility templates) and having the option to just direct import templates from your other trusted instances would be more straightforward.That said, even the import/export functional

There should be a way to limit web visits or activities to unique URLs. Or maybe a better way of saying it is to limit web activities to once per page/URL. Also, limit activity per session, rather than restrict by time frame.Use case:We'd like to score folks 5pts for visiting 5 or more web pages in 1 session. (Not to be confused with 1 point per page.) Recently we've seen folks refresh pages, meaning that one web page is being attributed to 2 or 3 or 4 or 5 of the pages allotted. This is not ideal.There is currently no way of counting activities based on unique visits or by web session. Who else thinks this should change? Please vote this idea up

I know you won't be adding a real Velocity highlighter to the Jive UI, but as long as you're capable of changing the syntax highlighter dropdown (per the recent update) please change the "Java" entry so it reads "Java/Velocity." The chance that someone will post raw Java to the Community is vanishingly low, but Velocity is posted all the time and it would be better to avoid the confusion of "Choose Java even though it's not Java".

When troubleshooting an activity log that is several pages long it would be save a lot of time to be able to filter by date range. Otherwise you're stuck going page by page by page - with a delay for loading in between each page. A typical scenario is using the search to find an event (or events) you're looking for (e.g., troubleshooting why a person failed to qualify for a given campaign - or qualified when s/he shouldn't have). Once you find the event, to determine the cause you have to look at the activity leading up to the event. Currently that requires noting the date, canceling the search, and then paging your way to the key date. This is a huge time sink.

It should be possible to filter operational emails from the email performance report. Currently, the only way to do this is to enforce naming conventions across all emails and exclude from reporting.

Straightforward bug: let's say you wanted to add a global variable to the top of your email template. For example, if someone knows they need to send emails in multiple languages from one template, they should define the language correctly for screen readers, right? So, you'd have something like<!DOCTYPE html><html xmlns="https://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="${lang}" xml:lang="${lang}">[...]<meta class="mktoString" id="lang" mktoname="Email Language" default="en"> ‍‍‍‍‍‍‍‍‍‍‍‍‍Nothing groundbreaking here, just adding the ability to swap language if needed. However, the UI will indicate that the ${lang} variable is not defined when viewed. When running validation, this issue will not be flagged, and indeed you can use it without issue, but having the error pop up can be concerning to those who are not already aware of the setup when looking in source code inside Marketo. Could thi

Recently I have a seen a question related to pre-header, For example:  if someone has entered the pre-header in just 15-20 words then it's taking the extra wording from email.As per my understanding this is a bug and it should  resolved. 

I recently discovered that it is a known behavior for Marketo to report a false positive Send Alert activity if there is an invalid email address (missing '@' was my particular issue) on the 'To Other Emails' list for a Send Alert flow steps. Marketo shows the send just like any other in the Activity Log, but the email doesn't actually get processed properly on the backend and is never sent to the inbox of any of the cc'd emails. There aren't any details about the failure in the activity details. No system errors are logged either.It would be great for there to be something that we can use to internally monitor these errors.

We often use the same images and icons across a number of email programs. It would be helpful to have the ability to tag a file as a favourite which is automatically added to a favourite folder. When opening design studio, the most frequently used images and favourites appear first to reduce the amount of time used to locate images.

Previous systems that we have used reported on who opened an email as well as how many times each individual has opened the email. We found this is a valuable metric to share with sales. 

Develop an inbox preview within Marketo that allows users to previer their emails across a number of devices.I'm aware that there are third-party solutions that provide this solution however for ease of use it would be great if it were built into the email editor.  

When linking a mailto: link, add the option to include a subject line within the dialog box. There is currently a way to do this using a third party website however it would be useful if we didn't need to leave Marketo to do this. 

Ability to enable/white-list critical URL parameters for Content AI crawler to include. The current crawler ignores URL params to address duplicate content... OK understood. The ability to augment this with defined URL params would be incredibly helpful.This is limiting even further, you can't add the content manually either since it's perceived as the same root URL... FacePalm! Currently we have a large collection of content that cannot be perceived by the Content AI crawler because of this limitation. I am sure there are other companies that would benefit from this enhancement.

The Smart List subscription already the ability to add an end date, but it does not include the functionality to enter a start date.  The amount of time we spend calendaring the start date and then going in and activating the report is a massive burden and opens up room for error in smart list report subscription sends.  Fully automating both report and smart list subscriptions is definitely something that we need!Please also upvote the following regarding report subscription start and end dates!https://nation.marketo.com/ideas/1390https://nation.marketo.com/ideas/1876

A thing I have been hoping to discover is how many email touches will it take on average till the recipients take some action, i.e. click a link in the email.  I have searched and seen some ideas on how to accomplish this in Marketo but all of them are far too difficult and complex to implement to be useful.  Something like that would be useful on deciding how many emails to develop for nurture streams, re-engagement campaigns, etc.

CSV形式でデータを抽出した場合、先頭行にのみ「”（ダブルクオーテーション）」が付与され、他の列には「”（ダブルクオーテーション）」が付与されていない。CSVデータを弊社DBに取り込む際、取り込み失敗を避けるため、全てのカラムに「”（ダブルクオーテーション）」が入っているデータで取得したい。

I saw that in Marketo Sky there will be a new option available - create folders for tokens (which would be great and have been much anticipated).What i'd love to see is the same functionality introduced for the webhooksit's been years since our company started using them (and they are invaluable) but i now face the overwhelming amount of webhooks which i can't properly organize.the obvious solution would be to allow creating webhooks inside a program (but i'm not sure it can be easily done)But the possibility to separate all of the existing webhooks in a folder structure would be fantastic.For now i invent all sorts of "pre-header" names (like "marketing-001-... and "sales-CRM-001.." but it's getting out of control)

I conducted a webinar and now I want to send a thank you email to all my attendees. However, it might be the case that some people have unsubscribed themselves in the meantime. So, I want to send operational email to those people and the rest of the batch will receive the marketing email. Question - Can it be possible to create a dynamic email and on the basis of opt-out preference the content of the email is visible to the users?

At the moment it´s possible to have email templates. The emails you can select from the marketing activities and with new local asset. It would be great if you could do the same and create form templates. So is you have any updates you can easy update the template and not all the tempaltes manually. Or everytime clone an old form from the design studio.

Higher Education should be exempt from the 90-day and 25-month data retention policies.  As a university, we use several of the activities that are deleted after 90 days/25 months for marketing activities, reporting, and lead scoring.  We need to be able to retain this information throughout a multi-year prospect and student lifecyle in order to pass the best leads to our Admission offices as well as nurture current relationships.

After the latest Jive upgrade, which otherwise made some major improvements w/r/t posting and highlighting code in Community posts, there was one significant regression.When you include a URL in code (as in the example below, an attribute in highlighted HTML) it gets turned into a hyperlink. This is wrong. Code should be treated as preformatted text. It's not meant to be used for navigation, and the hyperlinking disrupts the ability to present users with clear code for their use.