Adobe Marketo Engage

I have set up the Marketo and GoTo Webinar integration and I see that in the GoTo Webinar platform - you can add a survey to pop up at the end of your webinar. If I do that will GoTo Webinar record the responses from the survey that I can then export from that platform and import into Marketo? I'd like to track the survey responses and I know I could do that if I exported the live viewers from GoTo Webinar after the survey, and imported them into Marketo, and sent an email with a link to the survey created as Marketo form BUT it wouldn't be automatic as a survey through GoTo Webinar would be. Are there any downsides to doing it in GoTo Webinar? 

I'm trying to understand how to set up the flow steps after capturing UTMs from a stored cookie value using PMF (Program Member Fields)   The issue I'm having is the campaign member is created BEFORE the UTM values are being set on the CM:  

Hi, Requirement: Business asked to customize the "FORM" The ask is to have the country Flag with the 'country phone code' to be reflected as a  drop down in the "phone field" and followed by the phone number.  Current phone field design:  Proposed design would be like: We are able to achieve the requirement design when post writing few JavaScript code in all the Landing Pages. Once this was achieved when we tried to test we found the phone filed skips the validation. And unable to submit the FORM. Seems like API FORM descriptor is unbale to catch/recognize the customized phone field value.Could anyone let me know if this requirement can be achieved in Marketo FORM with custom JavaScript in the Landing Page? Can we achieve this requirement without affecting (script) in Marketo FORM API? Thanks,Hari  

Hi all,Question is in the title - basically Firefox's Enhanced Tracking Protection is blocking our munchkin cookie from firing. Just want to know if this is a known issue on Firefox for everyone, or if it's to do with how our website is handling the munchkin code so I can get the developers to work on the issue. ThanksWill

In today's dynamic digital landscape, understanding your customer’s needs and preferences is key to crafting a successful marketing strategy. One of the most effective ways to gain valuable insights is by leveraging high-intent first-party data from conversations. These conversations, often gathered from chat data, can provide unparalleled insights into customer behavior and preferences, enabling businesses to tailor their marketing efforts for maximum impact.   Analyzing Chat Data for Marketing Insights Analyzing chat data can provide crucial insights into customer sentiment, frequently asked questions, and emerging trends. Here are some key steps to effectively analyze chat data and use it to enhance your marketing strategy: Identify High-Intent Keywords: Pay close attention to keywords or phrases that indicate a strong purchase intent or specific customer needs. These insights can inform your keyword strategy and content creation to better target potential customers actively s

Hello,am I missing something or the sum total of unique people in this report is quite misleading?I've sent an email to 2 people: person A clicked on 2 links, and person B clicked on 3 links, meaning = 2 unique people clicked, but the sum shows 5 people, so it seems incorrect. Thoughts? Screenshot below: 

  Why Chat for B2B? As you know well, your B2B buyers love to self-serve before engaging with your sales team, which continues to make your website one of the most critical demand-generation tools you have. But even with personalized, dynamic, and compelling content, web visitors can easily lose interest or get distracted and bounce from your site. Even if they stick around long enough to find the content they want or fill out a form, it may be several days before they hear from a sales rep (and even longer to coordinate an actual meeting). This process is riddled with potential drop-off points and doesn’t help sales and marketing capitalize on their website traffic, especially when using separate 3rd party chat tools with slow, disconnected data. Why Adobe Dynamic Chat? Adobe Dynamic Chat is an end-to-end conversational marketing solution built-in to Marketo Engage and powered by Adobe Sensei GenAI. It allows marketers and sellers to engage in conversations with customers togeth

Hi All,    After successful attempts of 2X Marketo Business Practitioner Certification exams plus having around 5 years of working experience on the Marketo, what is the best practice to prepare for the Marketo Solution Architect Exam?   

Hi community!Wondering if Dynamic Chat has the dialogue option to show a different message when the agents are offline vs online? So if there's one connected (on hours) it will assign the chat or calendar to the agent, but if nobody is connected (off hours) it will show an "I'm sorry" dialogue.

By @Tom Grubb, Chief Strategy Officer, Digital PiWhat can you say about marketing analytics that hasn’t already been said? Plenty when you know how many well-intentioned marketers too often misrepresent, misread, misunderstand, miscalculate and flat-out misuse – or don’t use marketing analytics at all. Considering the amount of time and money companies invest in people, technology and marketing programs one would think that getting marketing analytics right and putting them to work to improve ROI would be a top priority for every organization right up to the CEO. Even the companies that make marketing analytics a top priority often fail to set the right objectives, ask the right questions, and drive adoption across business functions. The journey to transforming your organization to embrace marketing analytics as the common language of marketing isn’t a journey at all: it’s a mission that requires a leader who’s not afraid to take on this formidable challenge.In my work consulting with

Welcome to back to our latest series, Live with LaunchPoint! Here we introduce our amazing LaunchPoint Partners who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.   In our fifth edition, we speak with Shanie Zimmerman, who is a Strategic Partnerships Manager at Oktopost. Shanie discusses how Oktopost can help businesses manage their social media presence with its unique Marketo integration, and how one of their customers uses this integration to take their social engagement insights to the next level.      If you'd like to learn more about Oktopost, you can check out their LaunchPoint page here. Please let us know which partners you'd like to see next!

Hi!I have a campaign that has multiple emails. Each email takes you to a landing page with a different form to download content.I want to create a report on all the campaign's form fills so that I can know which forms have been filled out, how many people have done so and their basic information. I feel this is pretty standard in other marketing platform systems, but can only find a way to create one report per form and this makes it very clunky.Can I create one report that has all the forms in the campaign and how many were filled out?Attaching an image for reference.Thanks

Last Updated Date: December 15, 2023   When stepping into an admin role in an unfamiliar instance, the most important first step is to understand how that instance is set up. This post walks through the ‘Admin’ section of a Marketo Engage subscription and points out some best practices and red flags to look for as you start to audit your inherited instance.   Reviewing the Admin Section   Once you’ve logged into Marketo Engage, click on the ‘Admin’ tab at the top of the screen to find the ‘Admin’ Settings. The easiest way to check on these settings is to work your way down the list.   # Admin Section What To Look For Tips 1  Users & Roles Which roles are there and what are the permissions? Are there users in there that shouldn’t have access? Are there employees who should have access but don’t? You can create custom roles with high levels of granular permission. If you do, be sure to add descriptions so it’s easy to understand the purpo

We have received of Email suspended notification cause due to mail system has been rejected due to the sending MTA's poor reputation on one of our emails send. Could anyone please let us know how can we fix this? or next step of it?

We recently turned on Log Bot Activity and I'm seeing something I can't explain. I'm hoping someone may have some insight to share based on their experience. We are seeing bot activity recorded on only a portion of emails from the some email domain but not all emails. For example: - Total of 100 emails with @abccompany.com in the database- Only 20 emails with @abccompany.com have Bot Activity Thoughts?

Munchkin Mysteries So you are under a lot of pressure to launch a new campaign.  You have created your landing pages on the corporate site and have your forms and emails ready, the media campaign is ready to roll and your management team is anxious to see the results of the investment.  You know that the Munchkin code is a key component of the data collection plan.  You see the code on the page...or maybe you don't because your web team is inserting it with a tag manager instead of inserting it directly into the pages. As a result, you may not see it in the page source.  You ask your web team partner about it and they say it is there because the tag is firing in the tag manager. Ummm ... OK. (But to yourself you are thinking that they don't have as much riding on this to work as you do!)   After all, what can go wrong!?  Code is pretty forgiving and doesn't care if there are any missing characters. (WRONG)  You've hard coded it into the page, so you

Inheriting a Marketo Instance. Will it be a Happy New Year and a Happy New Instance for you?Do you have some burning questions or ideas you want to explore or advice on where to start with a new Marketo instance? Join us on January 18th for an exciting opportunity to ask Marketo Champions about their best tips, tricks, and best practices on what to audit as an admin when you inherit a Marketo instance. Come join us for this live discussion, only on the Marketing Nation Community! 🗓️ DATE: Thursday, January 18th⏰ TIME: 9am - 10am PST | 5pm UK | 6pm Europe | 10:30pm India📍 PLACE: Virtual Coffee Break ⭐ BONUS: This is a text-only event, so you can drop your questions in the thread in advance and then swing back later for an answer!

Is there a way to determine who initially created an email program in Marketo?

Hi all, I'm looking at refreshing our branded email templates as they are a few years old now. I'd like to get these designs refreshed to match our new website as well as add in some new email modules for different content. Does anyone have any recommendations for third party email template providers that are able to support within the Marketo environment with module elements and can work to a design specific brief?   Any suggestions would be appreciated! Thanks. 

Hi, Our security scan on Marketo form is now revealing that Marketo form accepts invalid inputs such as HTML code etc.For example, <script>Alert(‘Hacked’); This flaw may cause several security issues, such as SQL Injection, Cross site scripting (XSS), etc. I do many researches on Marketo community and find no articles talking about how Marketo handle such invalid inputs/SQL injection/XSS on Marketo form. Does Marketo have server side validation or any security mechanisms to validate invalid inputs and mitigate risks such as SQL injection, Cross site scripting (XSS), etc.? Any suggestion to overcome this security flaw is appreciated. Thank you in advance for all comments. Regards, Taworn D.

I'm stumped. Been through many articles, even tried ChatGPT to find Velocity Script that changes the date format on a token in an email. I do have an Account field that pulls in the date successfully: {{Company.Renewal Date}}, but in the Mkto standard yyyy-MM-dd, or 2023-12-22. I want it to be MMMM dd, yyyy or December 22, 2023. Velocity script doesn't seem to support Account fields so I had my Sales Ops create a Contact field, {{lead.Account Renewal Date}} to pull in from the Account field. I CAN see this field in the VS objects list. My referring "my.token" in this case is {{my.RenewalDate}} and it "tries" to use the following VS to no avail.  Appreciate any feedback for fix suggestions. #set( $dateOptions = { "formats" : { "userin" : "yyyy-MM-dd HH:mm:ss", "userout" : "MMMM d, yyyy 'at' HH:mm:ss z" }, "timezones" : { "userin" : "America/New_York", "userout" : "America/New_York" }, "locale" : $date.getLocale() }) #set( $renewalDatelike = $lead.account_renewal_date__c ) #set( $

Hi All,  We have a webinar with registrants with registered status and we have the list of multiple registrants for which we want to cancel the registration. Is there a way to unregister them from Marketo so when they click on the  joining link they are not allowed to enter the webinar. One way we could find is to select registrants from zoom under manage attendees and cancel the registration but we have about 1900 records so we cannot select them one by one , is there a way to cancel them using CSV file in zoom. cc @darshil_shah1 Regards 

Hi, seen a few threads around bot activity filters but couldn't find an answer to the issue we're having (apologies if I missed something) but we have smart campaigns set up to sync contacts to Salesforce campaigns based on clicking certain links in an email but we were getting a lot of bot (server check) clicks that were syncing them before they'd even opened the email. We've set up the bot proximity pattern to check when there are multiple clicks within seconds of each other and have set a filter on the smart campaign to "bot proximity pattern = false" but the problem is the proximity pattern only gets assigned to the second click onwards, so if the first link their server checks is the trigger link then they're still getting sent over in to the Salesforce campaign. There doesn't seem to be an option to check for bot activity in the flow, only in the smart list so I can't see a way to add a delay and check for that. Guessing this is an issue lots of people have had so what

Hello everyone, I have a question related to setting acquisition in a list import. I know marketo sets automatically the acquisition program when importing people into that specific program, but let´s assume i am importing someone that is already in our database, will this person have a new acquisition campaign (this list import program) or will it stay with the acquisition program that created him in our systems. I guess my question is if it changes all the time or just for those who haven´t an acquisition program yet. Thank you