I'm Chakravarthy Kalva, Sr Product Manager at Adobe. AMA about Campaign Orchestration in AJO. | Community
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Adobe Employee
ChakravarthyKalvaAdobe Employee
Adobe Employee
March 13, 2026

I'm Chakravarthy Kalva, Sr Product Manager at Adobe. AMA about Campaign Orchestration in AJO.

  • March 13, 2026
  • 4 replies
  • 377 views

Hi, I'm Chakravarthy Kalva. I’m excited to share that on March 27, I’m hosting an Ask Me Anything (AMA) all about Campaign Orchestration in Adobe Journey Optimizer (AJO). I can’t wait to connect with you all. 
 
A little about me: 

  • Job Title: Sr Product Manager
  • Location:  San Jose

  • Fun Fact:  Last year (2025) in Hawaii, I went snorkeling for the first time, even though I can’t swim. It was a big step in overcoming my fear of water, and I was pleasantly surprised to see sea turtles and colorful fishes in Hawaii’s crystal-clear waters, it was totally worth it.

  • What I'm passionate about:  My passion lies at the intersection of innovation and impact — not just what technology can do, but what it should do, and how we harness it to move people, organizations, and industries forward.
  • Ask me about:  Campaign Orchestration in AJO, building multi-step marketing workflows, audience segmentation strategies, omnichannel campaign design, the future of martech, what it's like to be a Senior PM at Adobe and yes, snorkeling with sea turtles when you can't swim.😊.

How to participate in the AMA: 

  • 📅Wednesday, March 25: The thread opens — start submitting your questions right here! 
  • 🗨Wednesday–Thursday: Drop in any questions you’d like me to cover. 
  • ⭐Friday March 27: I’ll be responding throughout the day to as many questions as possible. 

After Friday, the thread will be closed for new replies but will remain available as a resource. 📚

 
Stay in the Loop:  
Hit Subscribe on this thread, so you don’t miss any updates. 
 
I’m really looking forward to a great discussion. Let’s dive in and learn together! 🙌

    4 replies

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    tonytheboldest
    Level 1
    March 13, 2026

    Hi Chakravarthy! Thanks for doing this AMA.

    We are currently utilizing Orchestrated Campaigns and are very interested in the 'bridge' between Standard XDM Profiles and Relational Schemas.

    Could you share your product insights and best practices on the following:

    • Cross-Schema Joins: What is the officially recommended canvas pattern for intersecting a Standard Profile audience (via the Read Audience activity) with a Relational dataset (via the Build Audience activity) using the Combine node?
    • Target Dimension Mapping: Are there any strict rules, hidden caveats, or best practices regarding Target Dimension entity mapping to ensure the SQL engine compiles these hybrid joins successfully?
    • Debugging the Bridge: When joining these two different schema types, debugging can be difficult if the intersection unexpectedly drops to 0. Are there any roadmap plans to allow us to preview interim data between nodes to help validate the data flowing across this bridge?
    • Multi-Step Workflows & Terminal Nodes: We recently saw a demo showing seamless multi-step workflows (e.g., Email -> Wait -> Email). However, our engineering support indicated that channel activities are effectively 'terminal nodes' that drop the downstream schema, forcing us to insert a new Build/Read Audience activity before any subsequent message to avoid 500 errors. Could you clarify this discrepancy? Is seamless message-to-message chaining supported, or are there specific configurations required to replicate the demos?

    Thanks in advance for your insights!

    A
    AmitKu38
    Level 1
    March 13, 2026

    Hi, 

    We have started leveraging Orchestrated Campaigns, could you help us in bringing something in notice about how dataset deletion works, will deleting Dataset tied to Relational Schema also deletes data from relational store? And how does Orchestrated Audience Profiles contributed in the AJO Licensing. 

    Pradeep-Jaiswal
    Pradeep-Jaiswal
    Level 5
    March 16, 2026

    Campaign is designed to run over a span of several days along with wait activity.

    Audience is built using XDM attributes to excluded all customer having opt-in consent as denied, along with some other criteria.

    Campaign starts with the read audience created in above steps.

    I have learned that when campaign is triggered, it has snapshot of all attribute values from xdm & relational tables.

    After several touch point, before sending an email, how can we check if the consent value is still granted, so that we don’t send email campaign to customer having opt-on consent as denied ?

    Pradeep-Jaiswal
    Pradeep-Jaiswal
    Level 5
    March 16, 2026

    How to port the OCM segments, campaign canvas etc from one sandbox to another sandbox env in the same ims ? Is it same sandbox package tooling or any other method ?

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