Community Manager

AJO Experts on Three must try features in Journey Optimizer

Forum|Forum|1 year ago
July 25, 2024
7 replies
4729 views

September 4th, 2024

We are happy to welcome Keara Fausett, Product Manager, Aaron Forrest, Product Manager, Justin Grover, Principal Product Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about three must try features in Adobe Journey Optimizer.

Our experts:

Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.
Keara Fausett is a Product Manager on Adobe Journey Optimizer with three years of expertise in content velocity roadmaps and strategy. She leads the integration of AEM content with Adobe Journey Optimizer (AJO) and has been key in launching standalone AJO capabilities like templates, fragments, and tags. Currently, Keara is focused on rolling out multilingual messaging, enhancing Adobe’s ability to deliver personalized content across global markets.
Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

How this AMA works:

This thread will open on Wednesday, September 4, for you to start submitting your questions
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

J

j_goetze_5000

Level 2

Question regarding the Business Rules / Frequency Cap:
In my instance, Business rules are available, but I can only set duration as 'monthly' or 'weekly', and not 'daily' as in the demo? Furthermore, in my UI there is not option to create "Rule Sets", only rules?

All Permissions required are enabled.

A

aaron4est

Adobe Employee

Yes, daily cap is available upon request. Please reach out to your Adobe Account Manager and with your AJO Org ID we are able to activate the daily frequency cap feature so that it populates in the dropdown for selection.

Rule Sets is also available upon request in Beta. If interested, we'd be happy to look into activating that for you and your team.

J

j_goetze_5000

Level 2

Question regarding experiments, specifically Holdsout :
Will the profiles in holdout appear in the reporting dataset?
What are the options to edit the conditions of holdout group? Percentage, criteria etc.
When Experiements is available for Journeys, does that include Holdout?

J

jgrover1

Adobe Employee

Hi @j_goetze_5000

Will the profiles in holdout appear in the reporting dataset?

Yes the profiles will appear in the reporting dataset as a holdout. Just remember since they didn't receive an email there won't be any open or clicks.

What are the options to edit the conditions of holdout group? Percentage, criteria etc.

You can edit the percentage between 1-100%. It is a straight random assignment for each experiment to maintain the integrity of the experiment.

When Experiements is available for Journeys, does that include Holdout?

It will include the holdout as well. This holdout will apply for the action node so make sure there aren't subsequent actions the require the user to have seen the previous action if you use a holdout. Journey level holdouts are on the roadmap.

HausmannS

Adobe Employee

Hi, we are here to answer your questions live for the next hour.

C

Caveman77

Level 4

Is this an login event?

Sukrity_Wadhwa

Author

Community Manager

Hi @caveman77,

Could you please share what do you mean by a login event?

This is actually a type-in event, similar to an Ask Me Anything (AMA) chat event, wherein participants can submit their questions in the comment section here, and our experts will be providing answers during this one hour.

Sukrity Wadhwa

C

Caveman77

Level 4

Thanks. Here are my questions then:

Will the AJO UI Search (Journeys or Audience) be updated to include AND exclude based on search terms? This would be helpful as we label all test journeys with a specific name. I would like to be able to search for XYZ and exclude ABC
Will the daily Caps be updated to filter based on campaign or journey name and not just the ID?
Will there be the ability to set a daily cap AND then determine what happens to any emails that are suppressed from the user? For instance, delay the email until tomorrow?
When will out of the box functionality be rolled out for Leads Collection forms in AJO?
When will out of the box functionality be rolled out for A/B testing an email campaign and automatically assigning a winner to the remainder without having to build and deploy another campaign.

KearaFausett

Adobe Employee

Re: When will out of the box functionality be rolled out for Leads Collection forms in AJO?

This is on our roadmap for Q4!

C

Caveman77

Level 4

So would this mean a Q1 release?

J

jgrover1

Adobe Employee

likely but there is some ambiguity in the schedule.

C

Caveman77

Level 4

Are you able to share insight into of any new AJO features that will be release before the end of this year?

J

jgrover1

Adobe Employee

Experimentation will be available in Journeys and Multi-lingual campaigns and journey actions will be possible. 🙂

Sukrity_Wadhwa

Author

Community Manager

Thanks @aaron4est, @kearafausett, @jgrover1 and @SHausmann for taking the time out today and answering questions for the Journey Optimizer Community.

@Journey Optimize Community members - Feel free to ask any more questions related to the content shared in Summer Spotlight - Three must try features in Adobe Journey on this thread. I, along with other experts, will be monitoring it to answer all your future queries as well.

Sukrity Wadhwa

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