AJO Experts on Expanding Mobile Reach with RCS & WhatsApp in AJO | Community
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Sukrity_Wadhwa
Community Manager
Community Manager
September 25, 2025

AJO Experts on Expanding Mobile Reach with RCS & WhatsApp in AJO

  • September 25, 2025
  • 3 replies
  • 1818 views

 October 15th, 2025

 

We are happy to welcome Nikhil Sharma, Sr. Engineering Manager, Travis Jordan, Principal Product Manager, and Sandra Hausmann, Sr Technical Marketing Engineer, for an AMA session about Expand Your Mobile Reach with RCS & WhatsApp in Journey Optimizer.

 

Our experts:

  • Nikhil Sharma is an Engineering Manager, leading Messaging Channels (API Triggered Campaigns, SMS, Direct Mail, etc.) on Adobe Journey Optimizer. Previously held software engineering positions in Adobe Journey Orchestration, Adobe Campaign, AEM, Adobe Connect, Flash media Server and video products. He is passionate about building large scale customer centric products.
  • Travis Jordan is a Principal Product Manager at Adobe, leading the vision, strategy, and roadmap for messaging channels in Adobe Journey Optimizer. With over 15 years of global experience in product management, design, and development, Travis specializes in delivering enterprise-scale solutions that drive innovation and customer engagement.

  • Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

 

How this AMA works:

  • This thread will open on Wednesday, October 15, for you to start submitting your questions 
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

3 replies

October 7, 2025

Hi Sukrity, I'm based in Australia, the event will be at 2am-3am local time. Any chance it could be recorded please?

Sukrity_Wadhwa
Community Manager
Community Manager
October 8, 2025

Hi @irinafe1

This AMA is a typed event — all the questions and expert responses will appear right here in this thread. You can visit the post anytime after the event to read through the full conversation and catch up on everything you missed. 😊

Thanks!

Sukrity Wadhwa
Phani_Rajesh_Reddy_Manam
Level 2
October 13, 2025

Hi @snikhil@Travis_Jordan and @SHausmann.


I've a question related to unitary event utilization in a journey starting with read audience as entry node. Why am i unable to use my unitary event having different namespace field other than the read audience have in a journey? Though both the fields are contributing to profile enrichment. 


For example: I have configured a unitary event based on a websdk schema (events information coming from a website) with namespace having field value - EV1 and my read audience has namespace field value - RA1. In, this case both fields are there in my profile attribute and event websdk schema, datasets & enabled for profile as well. But am unable to use my unitary event with following limitation throwing up:

 

HausmannS
Adobe Employee
Adobe Employee
October 15, 2025

Hi @phani_rajesh_reddy_manam,

could you attach a screenshot of just the error message? Unfortunately, the current one is too small to read.

Thanks.

HausmannS
Adobe Employee
Adobe Employee
October 15, 2025

Welcome everyone who is joining us live. Feel free to ask your questions, we have experts here right now.