Because the SA360 API (Google Floodlight) only accepts batched processing, and Event Forwarding sends data via real-time streaming, we cannot deliver a native extension in Event Forwarding for this, yet. Until then, you could stream your data to the cloud service of their choice (GCP, AWS, Azure) us...

Frederik,   Thank you for the detailed feedback and feature request. I can certainly see how the current experience is both frustrating and inefficient in a non-prod environment. I have logged this and we will discuss prioritization and feasibility as a product team. Thanks again!

@FRED you are spot on that companies will be looking to move their marketing solutions to a first party context over the next couple of years with the pending privacy changes with browsers. I appreciate you thinking through this and providing some ideas to help Tags (formerly Launch) address these i...