Community Manager

AJO Experts on AJO Web and Mobile Channel

Forum|Forum|2 years ago
June 7, 2023
11 replies
7324 views

June 22nd, 2023

We are happy to welcome Robert Calangiu, Senior Product Manager, Erik Wiener, Director Platform Engineering, Daniel Cristian Popescu, Senior Software Engineer and Alan Kirkham, Solution Consultant, for an AMA session about the future of web channel, content experimentation and building personalised mobile moments with Adobe Journey Optimizer.

Our experts:

Alan Kirkham is a Solution Consultant with over four years’ experience working with Adobe Campaign and digital omnichannel journeys. Alan has enjoyed working closely with large global customers helping them to maximise their use of Adobe products. Before working at Adobe, he acquired over 10 years’ experience working in large organisations as a Solutions Architect and Project Manager.
Robert Calangiu is a Senior Product Manager leading web personalization on Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with other products as Analytics and AEM. And before that, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems.

How this AMA works:

This thread will open on Thursday, June 22, for you to start submitting your questions.
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

bsimoes-lcg

Level 2

How do I exclude customers from a journey if they have reached a goal?
Do i have to test if the success event happened always before an activation?

HausmannS

Adobe Employee

The customer will not fall into the journey or the branch of the journey, if they don't meet the criteria. So, it depends how you define the event. E.g. if the event that triggers the journey is that the customer reaches the gold status, then any customer who already has the status will not fall into the journey when it is triggered, it will only be triggered for those customers who reach the gold status after journey activation.

bsimoes-lcg

Level 2

Consider that I'm doing a abandoned cart journey - my evaluation criteria would be AddToCart without Purchase in last 30min or something, and I intend to activate the customer for 7 days.
If a user converts the next day, would that mean he would be automatically excluded from the journey, or I would have to check everytime.

The same could apply to your example - if a user reaches gold member, and drops to silver the next day, would he be excluded from a 7 day journey?

bsimoes-lcg

Level 2

We want to compare journeys performance against audiences like AB testing (e.g.: control group VS activated group). What is the best way to achieve this - does content experimentation help?

Right now we are using percentage split, and then updating the profile for each so we can measaure in which group each customer was allocated to and hence compare performance.

robertcalangiu

Adobe Employee

Content experimentation is available only for AJO Campaigns at this moment, so you can experiment to find the best content for an audience on a particular channel, like web, in-app, email, etc.

In your use case where you want to compare journeys performance against audiences, the current approach with percentage split is the way to go until we'll introduce content experimentation in the journeys canvas.

bsimoes-lcg

Level 2

And what would be the best practice for me to measure the impact of the split?
Should I put an "update profile" after the split, and create a schema to capture in which Journey each user is?

S

SCB21

Level 5

Are you able to walk us through the 'enrich data' feature that sits within AJO?

K

kirkham

Adobe Employee

The Enrich activity is part of the new Audience Orchestration which sits as an alternative to using the Segment rules and can be used in your journeys. This activity allows you to enrich your audience with additional attributes coming from Adobe Experience Platform datasets. For example, you can add information related to the product purchased like its name, price, or manufacturer ID and leverage these information to personalize the deliveries sent to the audience.

This is outlined on this Experience League page - https://experienceleague.adobe.com/docs/journey-optimizer/using/segment/audience-orchestration/composition-canvas.html?lang=en#enrich

S

SCB21

Level 5

Hi @kirkham

There was a mention about bringing in external datasets into 'enrich' audience feature. Does that mean that we can bring in data from other sources like facebook into this?

Thanks

bsimoes-lcg

Level 2

will this have an online session or just here on the community?

robertcalangiu

Adobe Employee

@bsimoes-lcg this session is chat only.

robertcalangiu

Adobe Employee

Hi all, happy to join the AJO Community and take questions from you during our Coffee Break.

Let's get started 🙂

Anuhya-Y

Community Advisor

how is data privacy handled when custom action is in place to activate data to 3rd party tools?

E

erikw342711

Adobe Employee

AJO supports data governance and consent by allowing you to specify the "marketing action" associated with each custom action and then defining the data governance and consent policies associated with that marketing action. This allows you to control, for example, what profile data is allowed to be sent to third parties, and allows customers to opt-out of having their data sent.

Please see this page for more details:

https://experienceleague.adobe.com/docs/journey-optimizer/using/privacy/action-privacy.html?lang=en

Anuhya-Y

Community Advisor

@erikw342711 This info is helpful. Thanks

otavioa69745778

New Member

When a user exits a segment used in segment qualification, does he automatically exit the journey using this segment? As if the segment only considers users who have never bought before, but buy after entering the journey.

K

kirkham

Adobe Employee

Once the customer has entered the journey due to segment qualification, then they are in the journey to the end. What you could do is have a condition check further in the journey to see if their status has changed and then have them exit.

otavioa69745778

New Member

When using a Time Condition in the journey, will all subsequent actions be triggered in the same frame? For example: I limit the push trigger between 08:00AM and 11:00AM, and put a wait of 1 day to send an email. Will this email be sent respecting the same original condition? And is this 1 day considering exactly the push trigger time?

HausmannS

Adobe Employee

Assuming you are adding a wait condition after the push. Then it will start counting down once the push notification has been sent and will send the email exactly 24 hours later. So, if you only send the push between 8am and 11am, the email will also be sent during that time frame the next day, at the time the push notification was sent the day prior.

otavioa69745778

New Member

Is it necessary to enable the Audience Orchestration that you mentioned in another answer? I don't see this option in the AJO interface

robertcalangiu

Adobe Employee

Audience Orchestration or Audience Composition, how is now officially called, is currently in Beta for a few selected customers and it should go GA for all customers soon. You'll be able to see it once it goes GA.

otavioa69745778

New Member

Is there any way to know which journeys a profile is on or has been on?

robertcalangiu

Adobe Employee

This is possible if you build and run a query using AEP Query Service .

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