Community Manager

AJO Experts on Agile Workflows for Personalized Content at Scale and Master Frequency Capping & Conflict Prioritization

Forum|Forum|7 months ago
June 3, 2025
14 replies
4697 views

June 25th, 2025

We are happy to welcome Aaron Forrest, Product Manager, Amarnath Vannarath, Sr Product Manager, Ariel Sultan, Product Marketing Manager, Chakravarthy Kalva, Sr Product Manager, Chris Ivory, Sr. Principal Solution Consultant, Rohan Bhatt, Sr. Product Marketing Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Agile Workflows for Personalized Content at Scale and Master Frequency Capping & Conflict Prioritization - Adobe Journey Optimizer.

Our experts:

Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.
Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.
Chakravarthy Kalva is a seasoned Technical Product Manager with vast experience in CRM domain, especially Sales and Marketing. He has been in this space for over 8+ years and is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product.
Chris Ivory is a Senior Principal Expert Solution Consultant specializing in lifecycle marketing strategy and execution using Adobe's journey management platforms, including Adobe Journey Optimizer and Adobe Campaign. With over fifteen years of experience, Chris has charted the evolution of brand use cases and industry trends to help organizations build meaningful, data-driven relationships with their customers. He partners with brands to translate marketing goals into actionable solutions, balancing innovation with real-world operational needs.
Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to Adobe, Rohan spent over 5 years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. Rohan has an MBA and MS in Design Innovation from Kellogg at Northwestern University.
Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

How this AMA works:

This thread will open on Wednesday, June 25, for you to start submitting your questions
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

Journey Optimizer

Show previous replies

S

sinrajNa1

Level 2

ability to view the email sent by AJO by an AJO Superuser

We have an existing AJO email journey which runs in real time and send email to the end user/customers. We have a new requirement to share this same email content to other department within the organization like agent / customer care team for a reference. we need to share each users email content to these teams like how end user seeing their email.

I got to know we can use BCC email option , but there are some limitations and contractual level restrictions for us to use this approach . Is there any way we can achieve this.?

R

rohbhatt

Adobe Employee

Hello there. We don't currently have the ability to share email content to other departments and search those emails as of yet, though we are considering a few options here in our roadmap. Very much appreciate the feedback and will discuss further for future enhancements.

M

MeenuCh1

During test mode testing of event triggered journeys, when we send some event to test the journey - It is also entering any live journey using the same event. Is this expected? How to handle this?

I

IvanMi1

Adobe Employee

@meenuch1 This would be expected.

It is also likely that many times you do NOT want a user entering multiple journeys with the same event. To change this behavior you can do a few different things.

1) Define a separate event with a slightly different entrance/trigger criteria so that they are not the exact same event.

2) Make sure you un-click "Allow re-entrance" on one of the Journeys if you do not want profiles entering. This is a good idea if you have multiple journeys using the same event.

3) Use a global exit event to force a user out of Journey A, if they enter Journey B.

P

parmeshwarr3905

Level 3

When integrating AJO with Adobe Target to utilize the offer decision feature, does the eligibility rules in offer only supports profile attributes(captured through websdk) or also supports events?
And when we use this offer decision in experience targeting activity in Target, How the audience selection happens? Will the offer be presented to 'All Visitors' if we use the default segment or the audience which are eligible from offer's eligibility criteria.
Any detailed documentation for this would be helpful.

C

ChrisAdobe

Adobe Employee

Hey @parmeshwarr3905, the value and power of this integration is that it is effectively a punch-through into AJO's Offer Decisioning for that Target experience. This means that so long as we are provided a linked identity, the decisioning engine will factor in all of the relevant information available in AEP. This includes profile and experience event data, offer eligibility, prioritization and capping when determining the right content for each individual.

For more information, you can refer to the integration guidelines documented here.

Sukrity_Wadhwa

Author

Community Manager

A big thank you to all our amazing experts for taking the time to answer questions and share their insights with the AJO community today!

We appreciate your time and support in helping our community users get the most out of Adobe Journey Optimizer.

Sukrity Wadhwa

ability to view the email sent by AJO by an AJO Superuser

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