Community Manager

AJO Experts on Agile Workflows for Personalized Content at Scale and Master Frequency Capping & Conflict Prioritization

Forum|Forum|7 months ago
June 3, 2025
14 replies
4697 views

June 25th, 2025

We are happy to welcome Aaron Forrest, Product Manager, Amarnath Vannarath, Sr Product Manager, Ariel Sultan, Product Marketing Manager, Chakravarthy Kalva, Sr Product Manager, Chris Ivory, Sr. Principal Solution Consultant, Rohan Bhatt, Sr. Product Marketing Manager and Sandra Hausmann, Sr Technical Marketing Engineer for an AMA session about Agile Workflows for Personalized Content at Scale and Master Frequency Capping & Conflict Prioritization - Adobe Journey Optimizer.

Our experts:

Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.
Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.
Chakravarthy Kalva is a seasoned Technical Product Manager with vast experience in CRM domain, especially Sales and Marketing. He has been in this space for over 8+ years and is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product.
Chris Ivory is a Senior Principal Expert Solution Consultant specializing in lifecycle marketing strategy and execution using Adobe's journey management platforms, including Adobe Journey Optimizer and Adobe Campaign. With over fifteen years of experience, Chris has charted the evolution of brand use cases and industry trends to help organizations build meaningful, data-driven relationships with their customers. He partners with brands to translate marketing goals into actionable solutions, balancing innovation with real-world operational needs.
Rohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to Adobe, Rohan spent over 5 years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. Rohan has an MBA and MS in Design Innovation from Kellogg at Northwestern University.
Sandra, as technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

How this AMA works:

This thread will open on Wednesday, June 25, for you to start submitting your questions
Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

Journey Optimizer

SENTHILKUMAR_PI

@ChakravarthyKalva Hi Chakra, What are the recent additions to the AJO functionalities and Like AEP, what are the Agentic AI applications/MCP Options are getting integrated with AJO?

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rohbhatt

Adobe Employee

Hi there! We've had a lot of recent innovation for AJO and I'd suggest you check out the Release Notes page on Experience League here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/whats-new/release-notes

Regarding Agentic AI application, at Adobe Summit, we announced Journey Agent and Experimentation Accelerator for Adobe Journey Optimizer. We'll have more information coming soon, but for now, check out:

Agent Orchestrator page here: https://business.adobe.com/products/experience-platform/agent-orchestrator.html
Experimentation Accelerator page here: https://business.adobe.com/products/journey-optimizer/experimentation-accelerator.html
Blog discussing Journey Agent here: https://business.adobe.com/blog/whats-new-in-adobe-journey-optimizer

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yqrz

We are exploring feasibility of using AEM Content Fragments in AJO. (Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/combine/aem-fragments)

Two questions:

1) Is there a limit on the number of CF references that can be made in a single AJO content template? We are able to test templates successfully when we have 10 Content Fragment IDs, but as soon as we add an 11th, the template will throw "Internal Server Error from Content Service. (CJMPTS - 1510-500)"

2) Is there a way to inject dynamic content fragment IDs? So following the documentation, we can add AEM content fragment ID xyz1234 as:

{{fragment id='aem:xyz1234?repoId=author-p1234567890.adobeaemcloud.com' result='cf'}}

But what if we wanted this fragment ID to be dynamic? Say it was stored as a profile attribute _profile.myCustomCFID. Is there a way to do something like this?

{{fragment id='aem:{{_profile.myCustomCFID}}?repoId=author-p1234567890.adobeaemcloud.com' result='cf'}}

Sukrity_Wadhwa

Author

Community Manager

Hi @yqrz,

Thanks so much for your question during the AMA! We’re sorry it didn’t get answered live, but do not worry, our product team has seen it and is currently looking into it.

Hang in there and we’ll be getting back to you soon with a response. Really appreciate your patience!

Sukrity Wadhwa

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parmeshwarr3905

Level 3

We have an AJO email journeys which runs in real time and send emails to the end users. We would like to share the email content(similar to what end user receives) to other department within the organization for a reference or export to external platforms. When we search using an email address or primary id it would render the html or content summary for quick view.
can this be implemented within AJO? Or any pointers to export the content and render html from external platforms?

Thank you!

C

ChakravarthyKalva

Adobe Employee

We have the 'export HTML' option, it that works for you. The other option you might want to explore is sending a proof as part of 'Simulate Content'.

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RaulTo

Question: When we are running a Test Mode , does the email action and custom action get sent? And if it does how can we prevent it without having to remove the actions themselves?

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ChrisAdobe

Adobe Employee

Hello @raulto! In Test Mode, you do in fact trigger live actions such as sends for out-of-the-box channels as well as custom actions. It's worth noting that Test Mode only triggers for profiles with the test profile flag enabled, so you are not at risk of doing live sends to actual customers. This is a great was to test the end-to-end process prior to activation.

If you're looking for a way to test a journey with real production data to gain confidence in journey design, audience targeting and so on prior to publication, I would recommend considering the new Dry Run feature. This provides a safe test mode for practitioners that specifically does not trigger actual sends.

asults

Adobe Employee

Hi ExL community, looking forward to hearing your questions about the topics above, such as conflict management and prioritization.

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RaulTo

Can you send us the direct link to the chat? i keep getting this page only from the link shared in the invite

Sukrity_Wadhwa

Author

Community Manager

Hi @raulto,

You're already in the right place 🙂
This comment section thread is the AMA, there's no separate link. If you're seeing this and typing here, you're all set to participate. Just drop your questions right here!

Sukrity Wadhwa

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RaulTo

Where is the link for the actual event?

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rohbhatt

Adobe Employee

Hi there! There is no in-person or virtual event here. It is just a dedicated time with Adobe experts on to answer questions! Feel free to ask questions in this thread if you have them.

DavidKangni

Community Advisor

Hi all,

I'm seeing this type Targeting in condition activity but there is no documentation on it. Can you please let me know where I can find some details or use case on it

Thanks,

David

David Kangni

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ChrisAdobe

Adobe Employee

Hey @davidkangni, looks like you've gotten a sneak peak! This is actually part of our upcoming message and journey optimization feature set due out later this year. A subset of customers have had this enabled prematurely, but engineering is in the process of correcting this. It's a really exciting enhancement on the roadmap, and we'll be providing plenty of enablement and documentation around its release!

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sinrajNa1

Level 2

We want to send some of the real time ajo events data fields into destinations like aws in real time and also batch mode. For Batch mode when we try to activate we can see only profile fields in the destination mapping. Is there a way we can send events schema fields into destinations ?

Sukrity_Wadhwa

Author

Community Manager

Hi @sinrajna1,

Thanks for your question! 😊

What you're asking about is actually more related to Real-Time CDP than Journey Optimizer.

It's a bit outside the scope of AJO, so I’d recommend posting your question in the Adobe RTCDP Community, where the right experts can help you out.

🔗 Adobe Real-Time CDP Community

Sukrity Wadhwa

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YashPa2

Level 1

We currently use Test Profiles to push profiles through journeys via Test Mode. It is very cumbersome to ingest new profiles or new profile attributes as our test scenarios change from journey to journey. Will AJO ever have the capability to modify test profile attributes directly in the platform? This would significantly reduce the amount of time needed to test journeys.

I

IvanMi1

Adobe Employee

We hear you! We are working through planning right now for some new capabilities around test profiles that will

1_ Make it easier to create new test profiles on the fly

2 Make it easy to update attributes and values for test profiles

3. Make it easy to override profile attributes in a journey to force profiles into different branches.

4. Provide the ability to group test profiles together and test with a read audience journey or within an Action Campaign.

I

IvanMi1

Adobe Employee

BTW we plan to do all of this without having to run any API command 😮‍💨

colby-dix

New Member

here's one that is a more general AJO email mktg q. is there any reliable way to upload an ad-hoc email list for an email send that doesn't require the 24 wait for audience evaluation to send it?