what should be the best strategy to send high volume email from Journey for say I want to deploy 50K email daily to send 900K emails | Community
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February 26, 2026
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what should be the best strategy to send high volume email from Journey for say I want to deploy 50K email daily to send 900K emails

  • February 26, 2026
  • 3 replies
  • 42 views

I want to Send 50K emails per day wher my total pool is ~900K then can you help what should be the plan to set up from AJO ? 

 

If yes - how We can handle this situation . 

Can any one help to create a plan for this 

 

Best answer by Pulkit_Jain_

@SouravPa3 

To send 900K emails at 50K/day, you can use one of the two methods:

For Journeys, you can use Decisioning Daily Cap: Add a Decisioning node with a global daily cap ~50k. Only the first 50K profiles per day proceed to the email step; remaining profiles auto‑wait for the next day’s cap reset.

For Campaigns, use Rate Control under Email Action → Schedule tab and set the delivery rate so AJO automatically throttles to ~50K/day. 

3 replies

February 26, 2026

We’ve done something similar to control large audience sends.

If your goal is ~50K per day from a total pool of ~900K, you can manage this directly in the journey using a Condition (Split) node.

What we’ve done:

  1. Use the full qualified audience as the journey entry.

  2. Add a Condition node.

  3. In the Condition configuration, set the Method to Profile cap.

  4. Set the first branch to a cap of 50,000 profiles.

  5. Route the remaining audience to the next branch.

Then:

  • Branch 1 --> Send email immediately

  • Branch 2 --> Add a Wait (1 day) → Send email

  • Branch 3 --> Add Wait (2 days) → Send email

  • Continue this pattern until the full audience is distributed.

This allows you to precisely control how many profiles move down each path without relying on percentages (which can fluctuate if audience size changes). We’ve used this approach successfully for staggered sends

Pulkit_Jain_
Adobe Employee
Pulkit_Jain_Adobe EmployeeAccepted solution
Adobe Employee
March 9, 2026

@SouravPa3 

To send 900K emails at 50K/day, you can use one of the two methods:

For Journeys, you can use Decisioning Daily Cap: Add a Decisioning node with a global daily cap ~50k. Only the first 50K profiles per day proceed to the email step; remaining profiles auto‑wait for the next day’s cap reset.

For Campaigns, use Rate Control under Email Action → Schedule tab and set the delivery rate so AJO automatically throttles to ~50K/day. 

SatheeskannaK
Community Advisor
Community Advisor
March 9, 2026

@SouravPa3 I recommend utilizing the recently introduced "Waves" feature in AJO. Please contact your Adobe representative to enable this feature for your account.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/send-using-waves

Thanks, Sathees