I am working on a project for a bank. And they have their decisioning engine which decides when to send specific notifications to the customer. Some notifications would marketing, some would about transactions and some about updates. Which AJO feature would you use, event based journeys or api triggered campaigns to send different types of notifications?
Event-based journeys in AJO are designed to trigger personalized customer experiences based on real-time events or interactions. This feature is ideal for sending notifications in response to specific customer actions or behaviors, such as making a purchase, abandoning a cart, or updating their profile information
API-triggered campaigns enable the bank to programmatically trigger and send notifications based on external data or system events. This feature is suitable for scenarios where notifications need to be initiated by external systems, such as the bank's decisioning engine, based on predefined business rules or criteria
If there is a need to include waits, perform additional business checks and data lookups, event based journeys can be used compared to API triggered campaigns which falls under the fire and forget category for single channel / touch point use cases.
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