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Michael_Soprano
Michael_Soprano
Level 10
Jul 7, 2026 11:38 AM UTC
Solved

Targeting rules & Audience - in Campaigns

What is the sample use case for that feature?

  1. I choose the audience -  people from US. 
  1. Then I choose “inner audience” for the point 1 
    1. people from Texas 
    2. people from Miami 

I understood correctly? 

Pulkit_Jain_
Pulkit_Jain_Accepted solution
Adobe Employee
Jul 8, 2026 7:06 AM UTC

​@Michael_Soprano 

Yes, correct. The logic is usually the main audience i,e the broad group eligible for the campaign and then the targeting rules / inner audiences i.e sub-groups inside that audience that receive different content, offers, or paths

Example:

  1. Main audience = People from US
  2. Inner audience / Targeting Rule 1 = People from Texas
  3. Inner audience / Targeting Rule 2 = People from Miami

So you first target all US users, then define smaller sub-groups inside that audience to show different content/offers/messages.

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1 reply

Pulkit_Jain_
Adobe Employee
Pulkit_Jain_Adobe EmployeeAccepted solution
Adobe Employee
Jul 8, 2026 7:06 AM UTC

​@Michael_Soprano 

Yes, correct. The logic is usually the main audience i,e the broad group eligible for the campaign and then the targeting rules / inner audiences i.e sub-groups inside that audience that receive different content, offers, or paths

Example:

  1. Main audience = People from US
  2. Inner audience / Targeting Rule 1 = People from Texas
  3. Inner audience / Targeting Rule 2 = People from Miami

So you first target all US users, then define smaller sub-groups inside that audience to show different content/offers/messages.

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