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Silvio6
Silvio6
Level 6
August 4, 2026
Question

Send daily communication after capping block

  • August 4, 2026
  • 2 replies
  • 28 views

Hi! I’m working on a use case where an email was not sent because the profile had reached the daily frequency cap.

The client would like to keep that communication on hold and retry it the following day. In other words, if the email is excluded today due to capping, it should automatically be sent tomorrow once the profile is eligible again.

Is there a way to achieve this behavior in AJO?

Thanks!
 

    2 replies

    SatheeskannaK
    Community Advisor
    SatheeskannaKCommunity Advisor
    Community Advisor
    August 4, 2026

    ​@Silvio6 AJO doesn’t natively queue, hold, or automatically retry emails that fail to send due to frequency capping. Instead, you’ll need to set up a batch segment to identify the profiles that were excluded using the message feedback event dataset and keep the retry logic in the journey.

    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/reporting/channel-report/exclusion-list

    Thanks, Sathees
    Pulkit_Jain_
    Adobe Employee
    Pulkit_Jain_Adobe Employee
    Adobe Employee
    August 4, 2026

    ​@Silvio6 As Sathees mentioned, AJO doesn't do this automatically so there's no native "retry tomorrow" setting for capped-out sends but you can build it:

    By retry loop in the journey : On the Email node, route the "excluded by capping rule" error path to a Wait node (~24+ hrs). Cap it at 1 retry so profiles don't loop forever.

    OR for segment based, push capped-out profiles (via the error path + custom action) to a dataset, and build a segment from that dataset to target that segment with a follow-up send the next day.

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