Require Unique Campaign ID to all channel interactions related to that particular campaign in AJO/AEP | Community
Skip to main content
M
MarketerDev
Level 2
January 19, 2024
Question

Require Unique Campaign ID to all channel interactions related to that particular campaign in AJO/AEP

  • January 19, 2024
  • 2 replies
  • 708 views

Hi All, 
Requirement here is to append a unique Campaign ID to all channel interactions related to that particular campaign so that we can do cross-channel interaction analytics in CJA, For Email and SMS, AJO does this automatically and we can track. But for other external channels like Direct Mail, Web, Call Center, Paid Media etc. - we may have to append this in the data feeds manually / programmatically when we collect the data.

 

So the question is - which is the ID we can use for that purpose.

 

Best Regards,

    2 replies

    A
    AJ_Sem
    January 10, 2025

    have you found anything for this solution? I am also looking for same detail.

    I
    Adobe Employee
    IvanMi1Adobe Employee
    Adobe Employee
    January 10, 2025

    Are you talking about custom actions here? Direct Mail is a channel within AJO campaign and has an Action ID that can be used for future audience segmentation or CJA analysis. Or are you talking about "reaction" or engagement signals from these channels?

    A
    AJ_Sem
    January 13, 2025

    We have Claravine and Analytics integration for multi channel interaction.. Our Current/Legacy Campaign management system generate 1 Unique campaign ID which we further share with other platforms to track/analyze the multi channel interaction for that specific campaign. Which ID or attribute we should be using in AJO for unique campaign ID to achieve the same.

    Terms & ConditionsAccessibility statement

    Loading footer...