Reports AJO - what can be customized in Insight Builder

​@Michael_Soprano Correct, you can only use the predefined AJO metrics/dimensions exposed in the report.

I assume, for custom dimensions, custom metrics, advanced filters, and deeper analysis, you need CJA.

​@Michael_Soprano Yes, you need a CJA license and access to create anything custom. When you have a access it will show “Analyze in CJA” option.

Once you’re in CJA, for instance, custom dimensions are derived fields. This feature allows you to create new dimensions on the fly using a rule builder.