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Michael_Soprano
Level 10
Jul 1, 2026 10:55 AM UTC
Question

Priority scores - jouneys - outbound channels

Does it work for outbound channles in journeys?

    1 reply

    Pulkit_Jain_
    Adobe Employee
    Adobe Employee
    Jul 1, 2026 11:12 AM UTC

    ​@Michael_Soprano 

    Yes — priority scores work for outbound channels in Journeys for Journey arbitration, Entry/concurrency capping and conflict prioritization, references[0][1][2]

    There are some nuances, i.e priority scores do NOT currently function the same way for outbound delivery conflicts as they do for inbound surfaces like two emails do not “compete” on a rendering surface the way two web banners do.

    [0] -  https://experienceleague.adobe.com/en/docs/journey-optimizer/using/conflict-prioritization/gs-conflict-prioritization

    [1] - https://experienceleague.adobe.com/en/docs/journey-optimizer/using/conflict-prioritization/journey-arbitration/journey-ranking-formulas

    [2] - https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/journey-properties

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