Possibility to use event data in computed attributes | Community
Skip to main content
Selliers
Level 4
January 29, 2025
New

Possibility to use event data in computed attributes

  • January 29, 2025
  • 4 replies
  • 520 views

In most cases when working with batched data we also need to be more close to real time. Both the bach and streaming audiences has a threshold when it comes to number of active and live audiences. Rules can in many cases replace the way we use audiences, and with not the some threshold rules. But today we are not able to use event data in this rules. If we f ex in a computed attribute could use event data and not just Attributes we could create rules instead of using streaming segments - that has limitations in the systems. 

4 replies

TylerKrause
Adobe Champion
Adobe Champion
January 31, 2025

Hey @selliers, you absolutely can use experience events using Computed Attributes! We're using these for a number of functions such as 'Most Recent Purchase' that looks at purchase data we batch in. 

Here's the documentation for it: Computed Attributes overview | Adobe Experience Platform

Best, 
Tyler


Sukrity_Wadhwa
Community Manager
Community Manager
April 16, 2025

Hi @selliers,
Was @tylerkrause's suggestion helpful for your use case or do you still want to log this feature request? Do let us know.

Thanks!

Sukrity Wadhwa
Selliers
SelliersAuthor
Level 4
April 22, 2025

I was thinking more in the direction of using rules instead of audiences, when creating activities. But here is some limitations on how and what you can do with a rule compared to a audience. F. ex that you cant combine event data with attributes. Is there a reason for that the "rule builder" has less possibilities than the audience builder? 

Sukrity_Wadhwa
Community Manager
Community Manager
April 23, 2025

Hi @selliers,

Thanks for the follow-up! That’s a great question and definitely something that deserves deeper insight. I’m not the best person to answer this in full detail, so I’m tagging @ivanmi1 here, he might be able to shed more light on why there are certain limitations in the rule builder compared to the audience builder.

Thanks!

Sukrity Wadhwa