Personalization Capabilities in AJO B2B: Event-Based Scenarios | Community
Skip to main content
S
sraz
Level 2
September 9, 2025
Solved

Personalization Capabilities in AJO B2B: Event-Based Scenarios

  • September 9, 2025
  • 2 replies
  • 429 views

Hi All,
I have a question regarding AJO B2B.

To what extent can we personalize content in AJO B2B? Specifically, is it possible to send event-based data, such as product details for scenarios like a B2B customer forgetting to complete a purchase (like cart abandonment emails)?

I have read the documentation, but I didn’t get a clear picture of whether this is feasible. Any insights or examples on this topic would be greatly appreciated.

Thank you.

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by SatheeskannaK

@sraz Yes, it's possible to use event-based data and setup a journey in AJO B2B.

Have a look at this documentation on how to setup and guardrails/limitations,

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/admin/configurations/configure-aep-events

2 replies

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
September 9, 2025

@sraz Yes, it's possible to use event-based data and setup a journey in AJO B2B.

Have a look at this documentation on how to setup and guardrails/limitations,

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/admin/configurations/configure-aep-events

Thanks, Sathees
    S
    srazAuthor
    Level 2
    September 10, 2025

    Thanks,I will go through the document and try things out.

      Sukrity_Wadhwa
      Community Manager
      Sukrity_WadhwaCommunity Manager
      Community Manager
      September 11, 2025

      Hi @sraz,

      This community is focused on AJO B2C. For AJO B2B-related questions, please post them in the dedicated AJO B2B community here:https://nation.marketo.com/ 

      Thanks for understanding!

      Sukrity Wadhwa
        Terms & ConditionsAccessibility statement

        Loading footer...