Personalization Capabilities in AJO B2B: Event-Based Scenarios | Community
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sraz
Level 2
September 9, 2025
Solved

Personalization Capabilities in AJO B2B: Event-Based Scenarios

  • September 9, 2025
  • 2 replies
  • 414 views

Hi All,
I have a question regarding AJO B2B.

To what extent can we personalize content in AJO B2B? Specifically, is it possible to send event-based data, such as product details for scenarios like a B2B customer forgetting to complete a purchase (like cart abandonment emails)?

I have read the documentation, but I didn’t get a clear picture of whether this is feasible. Any insights or examples on this topic would be greatly appreciated.

Thank you.

Best answer by SatheeskannaK

@sraz Yes, it's possible to use event-based data and setup a journey in AJO B2B.

Have a look at this documentation on how to setup and guardrails/limitations,

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/admin/configurations/configure-aep-events

2 replies

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
September 9, 2025

@sraz Yes, it's possible to use event-based data and setup a journey in AJO B2B.

Have a look at this documentation on how to setup and guardrails/limitations,

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/admin/configurations/configure-aep-events

Thanks, Sathees
    S
    srazAuthor
    Level 2
    September 10, 2025

    Thanks,I will go through the document and try things out.

      Sukrity_Wadhwa
      Community Manager
      Sukrity_WadhwaCommunity Manager
      Community Manager
      September 11, 2025

      Hi @sraz,

      This community is focused on AJO B2C. For AJO B2B-related questions, please post them in the dedicated AJO B2B community here:https://nation.marketo.com/ 

      Thanks for understanding!

      Sukrity Wadhwa
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