Personalization Capabilities in AJO B2B: Event-Based Scenarios

Question

Hi All,I have a question regarding AJO B2B.To what extent can we personalize content in AJO B2B? Specifically, is it possible to send event-based data, such as product details for scenarios like a B2B customer forgetting to complete a purchase (like cart abandonment emails)?I have read the documentation, but I didn’t get a clear picture of whether this is feasible. Any insights or examples on this topic would be greatly appreciated.Thank you.

SatheeskannaK · Accepted Answer

@sraz Yes, it's possible to use event-based data and setup a journey in AJO B2B.

Have a look at this documentation on how to setup and guardrails/limitations,

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/admin/configurations/configure-aep-events

Sukrity_Wadhwa · Answer

Hi @sraz,This community is focused on AJO B2C. For AJO B2B-related questions, please post them in the dedicated AJO B2B community here:https://nation.marketo.com/ Thanks for understanding!

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