Optimize Activity vs Condition in Orchestration AJO | Community
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HardikJa3
Level 3
November 16, 2025
Question

Optimize Activity vs Condition in Orchestration AJO

  • November 16, 2025
  • 1 reply
  • 116 views

What is the main difference between Optimize (New Update) and Condition activity in the orchestration in AJO ?

We see experimentation in optimize which could have been achieved by percentage split earlier. And Similarly the Targeting Rule path could be created using data source condition.

What is the significant difference between these options ?

1 reply

H
HardikJa3Author
Level 3
November 17, 2025

Hi @davidkangni , @mohan_dugganab , @satheeskannak  Can anyone help me with this ?

SatheeskannaK
Community Advisor
SatheeskannaKCommunity Advisor
Community Advisor
November 17, 2025

@hardikja3 While a Condition activity can technically handle all the functionalities, the Optimize activity simplifies experimentation setup for marketers by combining the features of both experimentation and condition activities. This makes it easier for marketers to set up experiments using the Optimize activity rather than the Condition activity.

Thanks, Sathees
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