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2 replies

SatheeskannaK
Community Advisor
Community Advisor
May 19, 2026

@Michael_Soprano Every open or click by a profile generates a new experience event. If a profile opens/clicks an email three times, three open/click events are recorded.

Thanks, Sathees
SupratikSe
Level 2
May 22, 2026

@Michael_Soprano 
 

  • Total opens/clicks: can be generated multiple times per recipient per message execution.
  • Unique opens/clicks: generally counted once per profile within the reporting deduplication window.