OCM: Support Incremental Evaluation for Saved Audiences Description | Community
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Pradeep-Jaiswal
Level 6
April 18, 2026
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OCM: Support Incremental Evaluation for Saved Audiences Description

  • April 18, 2026
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In Adobe Orchestrated Campaign (OCM) Enhance saved audiences to support incremental evaluation (entries and exits) rather than requiring full static snapshot re-evaluations.

 

Why is this feature important to you Processing efficiency is critical when dealing with millions of profiles. Forcing a full re-evaluation is computationally expensive and delays the timely execution of campaigns that only need to trigger on net-new audience entries or exits.

 

How would you like the feature to work Provide an option for saved audiences to evaluate continuously or incrementally, accurately flagging profiles that have recently qualified for or fallen out of the audience parameters.

 

Current Behaviour Saved audiences function as static snapshots requiring full re-evaluation; they lack method to identify incremental entries, exits