OCM: Implement Send Time Optimization (STO) for Orchestrated Execution Description | Community
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Pradeep-Jaiswal
Level 6
April 18, 2026
New

OCM: Implement Send Time Optimization (STO) for Orchestrated Execution Description

  • April 18, 2026
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Integrate Send Time Optimization (STO) capabilities natively within Orchestrated Campaign execution.

 

Why is this feature important to you Maximizing engagement requires reaching customers when they are most likely to interact. AI-driven STO is a standard expectation for modern marketing automation; lacking it degrades the performance of orchestrated communications compared to standard AJO journeys.

 

How would you like the feature to work Include an STO toggle or configuration setting on messaging/delivery nodes within the orchestration canvas to optimize the dispatch time based on AI profile scoring.

 

Current Behaviour Send Time Optimization (STO) is currently absent in orchestrated execution