OCM: Dynamic Evaluation of Consent and Opt-In Status Mid-Campaign Description
In Adobe Orchestrated Campaign (OCM) Enable the orchestration engine to dynamically re-evaluate consent and opt-in status mid-execution rather than relying on a static snapshot.
Why is this feature important to you Compliance with privacy regulations (GDPR, CCPA) requires strict adherence to real-time consent. If a user opts out while a multi-day orchestrated campaign is running, they must be immediately suppressed from downstream deliveries.
How would you like the feature to work The engine should natively ping the profile's consent attributes immediately prior to any delivery or action node, ensuring messaging is suppressed if the opt-in status has changed since the campaign started.
Current Behaviour Consent opt in status is a static snapshot taken at the start and does not update mid execution