OCM: Direct Querying of RTCDP Attributes in Build Audience Description
In Adobe Orchestrated Campaign (OCM) Allow Real-Time Customer Profile attributes to be queried directly within the Build Audience step.
Why is this feature important to you Requiring an audience to be pre-created just to access standard profile attributes adds unnecessary steps to the workflow, increasing the time it takes to deploy campaigns and cluttering the platform with single-use audiences.
How would you like the feature to work The Build Audience node should feature a direct integration with the RTCDP attribute library, allowing marketers to segment against profile data natively without relying on a pre-built Read Audience node.
Current Behaviour Real-Time Customer Profile attributes cannot be queried directly within the Build Audience step; they are only accessible if an audience is pre-created and utilized via a Read Audience start node