OCM: Direct Querying of RTCDP Attributes in Build Audience Description | Community
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Pradeep-Jaiswal
Level 6
April 18, 2026
New

OCM: Direct Querying of RTCDP Attributes in Build Audience Description

  • April 18, 2026
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In Adobe Orchestrated Campaign (OCM) Allow Real-Time Customer Profile attributes to be queried directly within the Build Audience step.

 

Why is this feature important to you Requiring an audience to be pre-created just to access standard profile attributes adds unnecessary steps to the workflow, increasing the time it takes to deploy campaigns and cluttering the platform with single-use audiences.

 

How would you like the feature to work The Build Audience node should feature a direct integration with the RTCDP attribute library, allowing marketers to segment against profile data natively without relying on a pre-built Read Audience node.

 

Current Behaviour Real-Time Customer Profile attributes cannot be queried directly within the Build Audience step; they are only accessible if an audience is pre-created and utilized via a Read Audience start node