Adobe Journey Optimizer

Hi Journey Optimizer Community Members,   The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Developer Expert training course.    Interested folks simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course   When you complete the course, you will receive a certificate of completion. We expect the course to take approximately 12-14 hours to complete.   If you have any questions, please reach out through the below comment section. We look forward to receiving your feedback on this new course!

July 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities SMS channel with any provider (Beta): You can now configure additional SMS providers within Journey Optimizer, in addition of the default providers Sinch, Infobip, and Twilio. Federated Audience Composition (Limited Availability): Federated Audience Composition is now available in Adobe Journey Optimizer. It allows enterprises to compose data for better utilization across various use cases. With this new approach, as a Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes all in one system.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questi

June 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Content Fragments customization: You can now define specific fields in a fragment that can be edited when the fragment is added to a campaign or journey. This allows for the adjustment of content portions at the time of use, providing flexibility to override default values with context-specific details. Reporting with Customer Journey Analytics (Beta): Journey Optimizer reporting is now fully integrated with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions. AI Assistant in Adobe Journey Optimizer: The AI Assistant is a user interface feature that you can use to

May 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Experience Decisioning - Limited Availability: Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as 'decision items' and a sophisticated decision engine. This engine leverages rules and ranking criteria to select and present the most relevant decision items to each individual. These decision items are seamlessly integrated into a wide range of inbound surfaces through the new code-based experience channel, now accessible within Journey Optimizer campaigns. Experience Decisioning decision policies are available for use in code-based experience campaigns only. Experience Decisioning is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Email surface personalization - Limited Availabil

April 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Multimedia Message Service (MMS) - all providers:With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Initialy only available with Sinch, MMS is now also available with Infobip and Twilio. Improved Journey Designer and live reporting: This release comes with an improved canvas user interface for journeys, and provides a more intuitive and efficient user experience. Activities are clearer and present more information on the journey canvas with fewer clicks.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

March 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Code-based experiences: With the new Code-based experience channel, Adobe Journey Optimizer allows you to do advanced personalization and testing for any of your inbound properties, enabling seamless delivery of tailored experiences across diverse touchpoints such as web apps, mobile apps, desktop apps, video consoles, TV connected devices, smart TVs, kiosks, ATMs, IoT devices, and more. Key capabilities include: Universal personalization: extend personalized experiences across all touchpoints, ensuring a cohesive and tailored user journey Granular editing precision: edit specific content at individual locations within your apps or web pages Versatile implementation: support for server-side, API-based, or SDK-based implementation methods to seamlessly integrate with your development environment.   Please find

Hi Journey Optimizer Community Members,   The Adobe Digital Experience Credential Program is looking for beta testers for a new Adobe Journey Optimizer Business Practitioner Professional training course. We would love your feedback.    It’s easy to volunteer! Simply log in to our online Credentialing Learning Center with your Adobe ID and click on Start: Log in here to start the course   We’d like you to try and complete the course by March 1, 2024. This course is designed to help you: Craft impactful customer journeys: Discover strategies that deeply resonate with your audience by delivering personalized and timely interactions with your customers to increase engagement, conversions, and loyalty. Develop a seamless omni-channel customer experience: Learn how to integrate tech tools and connect brand channels to design journeys from a single platform for an optimal customer experience. Leverage contextualized data to deliver personalized messages and off

January & February 2024 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Web In-App Messaging: You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates. Multi-channel content templates: In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template. Deliverability Updates: Journey Optimizer now supports the DMARC authentication technology. Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any

October 2023 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Sandbox tooling: Sandbox tooling allows you to copy objects across multiple sandboxes by leveraging package export and import. A package can consist of a single object or multiple objects. Any objects that are included in a package must be from the same sandbox. Multimedia Message Service (MMS) in SMS: With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Note that this feature is currently available with Sinch only.   Please find the detailed information around the new capabilities and improvements here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.  

We're excited to share that Computed Attributes feature is live in Adobe Journey Optimizer and Real-time CDP. With this feature, you can quickly aggregate events for each of a customer's profile into a profile attribute, enabling enhanced behavior-based segmentation, personalization, and activation. You can leverage computed attributes to:Use behavioral data directly in unitary or batch journeys to drive impactful personalization (e.g., personalize 1:1 with last_viewed product or purchase counts )Create category fields within profile attributes and use them for personalization without creating one segment per category, thereby reducing the number of segments to be created and managedSimplify journey workflow by using Computed Attribute to split journeys quickly based on behavioral dataMinimize events in profile by deleting old events (e.g., creating a 3 month sum_orders computed attribute and applying 1 month TTL on EE purchase datasets)Questions/thoughts on use cases? Let's discuss in

September 2023 update Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Computed attributes: Computed attributes enables capability to easily summarize event data into profile attributes via an intuitive user interface for enhanced behavior-based segmentation, personalization, and activation. With this feature, you can create computed attributes in a self serve manner, manage them, and use them in segmentation, Real-time Customer Profile destinations or Journey Optimizer. Additionally, computed attributes simplifies segmentation and journey workflows to help you seamlessly deliver relevant experiences.  Consolidated Channel Reports: The Channel Report feature offers analysts and marketers a comprehensive overview of traffic and engagement metrics at the channel level. To access the Report menu, you must have the View Channel Reports permission. Dataset Ex

August 2023 release notes Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Send In-app messages in your journeys: You can now send personalized In-app messages to your app users within a journey. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience.  Validate your emails with seed lists: You can now create and manage seed lists in Journey Optimizer. A seed list consists of internal addresses which can be added to your actual audience and receive the exact same message as the targeted profiles at the delivery execution time. Use this capability to monitor the sent out communications and ensure that all display formats, URLs, images and links are correct. Improvements You can now leverage API call responses in custom actions and orchestrate your journey based on these responses. This featu

July 2023 release notes Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes   Audience composition You can now create composition workflows to combine existing Adobe Experience Platform audiences into a visual canvas and leverage various activities (split, enrich...) to create new audiences. Newly created audiences are saved back into Adobe Experience Platform along with existing audiences and can be leveraged in Journey Optimizer campaigns to target customers.   Please find the details around the improvements included in this release here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hi Journey Optimizer community! Check out this blog post by Jason Hickey, @jason_hickey, our Principal Product Marketing Manager, Adobe, highlighting the five capabilities recently released in Adobe Journey Optimizer: Top 5 capabilities recently released in Adobe Journey Optimizer   Abstract: We recently highlighted five capabilities in Adobe Journey Optimizer that you might not be using — but should be. From real-time event signals to dynamic content and precision geofencing, we uncovered hidden gems and shared the secret recipe that makes Journey Optimizer the most powerful next-generation customer journey management and engagement application in the market. With Adobe Summit EMEA having highlighted a host of fantastic new product announcements and innovations, today we are shining the spotlight on the biggest and most recently released capabilities in Journey Optimizer you can use today.   You can find the complete post here:&nb

May 2023 Release Notes Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Content Experimentation in campaigns: Adobe Journey Optimizer now supports experiments in campaigns. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases. Create and use fragments in your email content: You can now author, use, and manage fragments to quickly assemble your emails and content templates. A fragment is a prebuilt reusable component that can be referenced in multiple emails across Journey Optimizer campaigns and journeys for an improved and accelerated design process. Use Tags in your c

April 2023 release notes Check out what's new, and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Web channel (General Availability): Adobe Journey Optimizer is expanding its cross-channel capabilities by adding support for web channel. You can now author, change, and preview web experiences as any other channel, through a smart and intuitive visual interface to personalize your end-users experience.  Mobile onboarding quick start workflow (beta): The new mobile onboarding quick start workflow is now available. Use this new product feature to rapidly configure the Mobile SDK to start collecting and validating mobile event data, and send mobile push notifications with Adobe Journey Optimizer.    Please find the details around the new capabilities and improvements included in this release here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below

Hi Journey Optimizer Community users,   We are out with the latest Adobe Journey Optimizer product release for March 2023. For detailed update on New Capabilities, Improvements, and other changes, check here: Release Notes New capabilities In-app channel (General Availability): You can now send personalized In-app messages to your app users within a campaign. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience. SMS click tracking: With SMS click tracking, you can monitor the performance of your shortened URLs, identify who clicked on them, and use this data to retarget those customers with subsequent campaigns. Use Tags in your Journeys (Beta): As a Journey Optimizer practitioner, you can now organize your business objects using tags. Tags are a quick and easy way of classifying objects to improve search. This feature is currently in beta and only available for Journeys. &n

Hi folks,  Here's what's new in the latest Adobe Journey Optimizer product release for February 2023. For detailed update on New Capabilities, Improvements, and other changes, check here: Release Notes   February 2023 Release Notes New capabilities In-app channel (beta): You can now send personalized In-app messages to your app users within a campaign. Use Journey Optimizer to design notifications and customize the message layout, display, text, and buttons to create a seamless experience. Export Journey Optimizer Datasets to Cloud Storage Destinations (beta): You can now establish a live connection with cloud storage locations in order to export the content of your datasets. Available destinations are: Amazon S3 Cloud Storage, Azure Blob, Azure Data Lake Gen 2, Data Landing Zone, Google Cloud Storage, SFTP.   Please find the details and cautions around the beta features along with the improvements delivered in this release here: Latest Release &nbs

Hi everyone,  Here's what's new in the latest Adobe Journey Optimizer product release for January 2023. For detailed update on New Capabilities, Improvements, and other changes, check here: Release Notes   January 2023 Release New capabilities Data Hygiene: Adobe Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. This capability is now available for Adobe Journey Optimizer. Email content templates: You can now create standalone content templates that can be leveraged across journeys and campaigns for quick reuse.   Find the improvements details and other detailed information here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

We have a new release for the Adobe Journey Optimizer product for October 2022. For detailed update on New Capabilities, Improvements, and other changes, check here: Release Notes October 2022 Release Improvements The Force reentrance on recurrence option has been added in recurring read segment schedule parameters. A message was added to the user interface to warn that subdomain, landing page subdomain, PTR record and IP pool configurations are common to all sandboxes and thus any modification to one of these configurations will also impact the production sandboxes. The steps to upload the suppression list as a CSV file from the user interface have been modified.  You can now archive completed and stopped campaigns.  Find the detailed release information here: Latest Release   Feel free to reach out in case you have any questions and/or feedback through the below comment section.

Hello Everyone,  Here's what's new in the latest Adobe Journey Optimizer product release for September 2022. For detailed update on New Capabilities, Improvements, and other changes, check here: Release Notes   September 2022 Release New capabilities Dynamic content & new conditional rule builder: You can now create dynamic content to adapt the content of your messages based on conditional rules. API-triggered campaigns: In addition to existing scheduled campaigns, you can now create API-triggered campaigns in Journey Optimizer and invoke them from an external system using APIs. Data Access Control: Through attribute-based access control, administrators can control access to specific objects based on certain attributes. These attributes can be metadata added to an object, such as labels. Starting this release, administrators can also define user roles that have access to only specific fields and/or objects, and data that correspond to those fields and

Hi Everyone, This post highlights all the Journey Optimizer product releases that happened in 2021. For detailed update on New Capabilities, Improvements, and Fixes, check here: Release Notes November 2021 Release CNAME subdomain delegation: Adobe Journey Optimizer now supports CNAMEs. A CNAME, or Canonical Name record, is a record that points to another domain address rather than an IP address.  October 2021 Release Decision Management - Offer Simulations: You can now simulate which offers will be delivered to a test profile for a given placement in the Journey Optimizer UI. This allows you to validate your decisioning logic including eligibility constraints and ranking algorithms easily before you put them in production.  Decision Management - Personalize your offers: You can now personalize the content of your offers using Adobe Experience Platform profile attributes and segments, using the same expression editor component found throughout Journey Opti

Hello Journey Optimizer community!   The June release is here and we have some awesome stuff to share.  If you haven't already, please check out the release notes to get all the details!  There are four exciting new capabilities to share this month. Send SMS to your users You can now create, personalize, and send SMS natively in Journey Optimizer through integrations with Sinch and Twilio. This feature is in early-access limited availability. To request early access, contact your account manager or Adobe representative.  Find more impactful images faster with Adobe Stock integrationThe Adobe Stock and Adobe Journey Optimizer Email Designer integration plugin provides customers an easy way to navigate, license and save imagery for use in message authoring. The new Find similar Stock photos option also allows you to locate Stock photos that will match the content, color, and composition of your images. Use Email BCC on all your emailsYou

Hello Everyone,  Here are the Adobe Journey Optimizer product releases for the first quarter of 2022. For detailed update on New Capabilities, Improvements, and Fixes, check here: Release Notes March 2022 Release New step events related to export jobs are now sent by Journey Optimizer to Adobe Experience Platform. Examples of queries have been added to documentation. You can now specify if offer capping is applied across all users or to one specific profile, and to all placements or per placement.  You can now enable/disable the unsubscribe link in/from the email header at the message preset level, and set a custom unsubscribe URL at the message level. You can now save more than 40 personalization expressions in the library.  February 2022 Release Subscription Landing Pages - You can now create and design landing pages in Journey Optimizer, and direct your users to online forms where they can opt-in or opt-out from receiving your communications, or subscribe