How to Sync Target Offer Impression in AJO and Reference it Journeys

Question

We have offers shown via Target A/B activities, and want to reference the event data in our AJO audience rules. When a user sees an offer in Target, we want them to qualify for an audience in AJO Ultimate. How can that be accomplished? WebSDK is syncing into AEP, so we should have the event data.

Anuhya-Y · Accepted Answer

@polarprism Could you let me know if you're using Adobe Analytics? if yes, load offer impression event in AEP via WEB-SDK Analytics. Once event data available, audience can be created and utilized in AJO.

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-analytics