How to map content to offer items in Experience Decisioning? | Community
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April 29, 2026
Question

How to map content to offer items in Experience Decisioning?

  • April 29, 2026
  • 0 replies
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I’m facing challenges while trying to map content to offer items in Experience Decisioning and need some clarification on the correct approach.

 

-> using fragments?

 

I attempted to use a visual fragment, but it does not appear in the list of available fragments.

When I created an expression fragment, it was listed and selectable for the offer item.

However, after applying the decision policy in the email, the fragment content is not getting rendered.

 

-> using custom attributes?

 

In documentation I observed that mapping can be done using custom attributes, but I’m unclear on:

  • How exactly to configure this

  • How the content gets linked and rendered in the email

 

-> Difference from Offer Decisioning:

 

In Offer Decisioning, content mapping was straightforward using representations.

In Experience Decisioning, the approach seems different.

I couldn’t find clear guidance in the documentation on how content mapping is expected to work here.

 

Request: Could you please clarify the correct way to map content to offer items in Experience Decisioning, and how it differs from Offer Decisioning in terms of implementation?