How does the event reaction work? | Community
Skip to main content
Level 2
August 11, 2026
Question

How does the event reaction work?

  • August 11, 2026
  • 5 replies
  • 22 views

Hi,

I am having some difficulties understanding the documentation regarding event reactions.

I have added an event reaction “clicked” with a following email to those who have clicked. If I add an event timeout of 7 days, will the email to those who clicked wait 7 days before being sent? Or will the email be sent immediately when someone clicks?

 

5 replies

Pulkit_Jain_
Adobe Employee
Adobe Employee
August 11, 2026

@Ann-Harriet 

The email is sent immediately when someone clicks. The 7-day timeout only applies to people who do not click within 7 days — they will follow the timeout path after that period. Official docs: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/reaction-events 

If your goal is instead: “Send the follow-up email 7 days after the click” then you should configure it like this:

  1. Email #1
  2. Reaction event (“clicked”)
  3. Wait activity = 7 days
  4. Follow-up email

One important best practice from the docs is that place the Reaction event immediately after the email activity and do not put a Wait activity before the Reaction event, or clicks/opens may be missed.

Level 2
August 11, 2026

@Pulkit_Jain_  Thank you for your response.

I would like everyone who has clicked to receive an email on the same day. How can I set this up in the journey?

If I use a wait step of 7 days, the email will be sent at different times depending on when each person clicked the email. Some will receive it on day 7, while others on day 11. I cannot find any functionality that allows me to choose a specific time for an email to be sent within a journey.

Pulkit_Jain_
Adobe Employee
Adobe Employee
August 11, 2026

@Ann-Harriet Then 

Use a “Wait until” activity instead, should help.

This way everyone who clicks enters the same branch immediately, but the email is held until the exact same scheduled day/time for all profiles.

Docs: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/wait-activity.html

Level 2
August 11, 2026

I get a 404 on this link. I cannot find the “wait until” function..