Global & custom ruleset coexistance

​@Michael_Soprano 

Global Default Rule Set - By default, the Global Default Rule Set automatically governs all message traffic across your selected channels. There is no need to manually attach it; it remains active for the entire organization unless the rule itself is deactivated.

Custom Rule Sets - Custom rule sets, such as a "sales xyz ruleset," operate on an opt-in basis. These are only applied to specific messages when a user manually selects "Add Business Rule" within the campaign or journey content.

Note: Every rule set tracks its own unique counter for each profile. Because the Global counter monitors all channel activity, it increments with every message sent. Conversely, counters for named rule sets like "sales xyz" only increase when a message has been specifically tagged with that set.

In your scenario, the customer is excluded from the send. Because the system evaluates both rules simultaneously at the time of the send:

• Global Limit: 3/3 utilized → send is blocked due to the cap
• Named "sales xyz": 0/2 → would otherwise be permitted

This happens because the Global cap was already hit, meaning your new 2/week rule never actually becomes the determining factor.