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MounikaA2
New Member
July 9, 2025
Répondu

Frequency capping can be used in custom action

Hi all,

Is it possible to apply frequency capping to a Custom Action in Adobe Journey Optimizer? If yes, could anyone please explain how to implement it? If not, clarify why frequency capping is not supported for Custom Actions?

 

Thanks!

Ce sujet a été fermé aux réponses.
Meilleure réponse par Mayank_Gandhi

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

3 commentaires

Mayank_Gandhi
Adobe Employee
Mayank_GandhiAdobe EmployeeRéponse
Adobe Employee
July 9, 2025

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

    MounikaA2Auteur
    New Member
    July 9, 2025

    @mayank_gandhi  Thank you for the confirmation. Could you please help me understand why frequency capping is not supported for Custom Actions in Adobe Journey Optimizer?

    AJODev
    Level 4
    July 9, 2025

    Hello @mounikaa2 ,

     

    Frequency capping is not available for Custom Actions in AJO because these actions operate outside Adobe’s direct control and lack the built-in tracking and feedback required to enforce per-profile message limits.

    check the guardrails of custom action:

    https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails#custom-actions-g

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