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Preeti_Ghuraiya_197
August 15, 2023
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Finding Channel customer is most engage with

  • August 15, 2023
  • 3 replies
  • 1458 views

Hi, 

 

I am working on a use case, where we want to send the message to customer with the channel, they are most engaged with. 

 

So based on their interaction with the brand, if customers interact (says opens) the email more than SMS or Push, they send them Email, if they interact with SMS then send SMS, if they interact more with Push, then send them Push message.

Do we have anything inbuilt in the tool (like send time optimization)? or what would be the best way to do that.

 

Thanks

Preeti

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Best answer by Manoj_Kumar

Hello @preeti_ghuraiya_197 

 

This is not available out of the box. However, you can use the query service to write queries to identify the best-performing channel for a customer.

 

Or

 

You can export the tracking datasets to a BI tool like Power BI and perform these operations there. Once the best channel is identified, you can update the Preferred Channel attribute in the consent schema.

Power BI Query service linking: Connect Power BI to Query Service | Adobe Experience Platform 

Preferred Channel ins Consent schema: Consents & Preferences Data Type | Adobe Experience Platform

3 replies

SatheeskannaK
Community Advisor
SatheeskannaKCommunity Advisor
Community Advisor
August 15, 2023

@preeti_ghuraiya_197, Take a look at the AJO documentation on the send time optimization and the supported channel. 

https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/journeys-message.html?lang=en

Thanks, Sathees
P
Preeti_Ghuraiya_197Author
August 15, 2023

Send time optimization sends Email/Push based on the time customer is most likely to open/click, but I am after the customers preferred channel  

akshaaga
Adobe Employee
akshaagaAdobe Employee
Adobe Employee
August 15, 2023

@preeti_ghuraiya_197,

We do have AJO's Send-Time Optimization feature, powered by Adobe’s AI services, which can predict the best time to send an email or push message to maximize engagement based on historical open and click rates.

You can schedule personalized send times for each user to grow open and click rates of your messages.

Refer- https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/journeys-message.html?lang=en

Note-  On our near-term roadmap we have various Sensei GenAI features in active development including using GenAI to suggest alternative copy  experiences for A/B experiments,  and to help end users write personalization expressions in the expression editor.

Manoj_Kumar
Community Advisor
Manoj_KumarCommunity AdvisorAccepted solution
Community Advisor
August 24, 2023

Hello @preeti_ghuraiya_197 

 

This is not available out of the box. However, you can use the query service to write queries to identify the best-performing channel for a customer.

 

Or

 

You can export the tracking datasets to a BI tool like Power BI and perform these operations there. Once the best channel is identified, you can update the Preferred Channel attribute in the consent schema.

Power BI Query service linking: Connect Power BI to Query Service | Adobe Experience Platform 

Preferred Channel ins Consent schema: Consents & Preferences Data Type | Adobe Experience Platform

Manoj  | https://themartech.pro
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