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andreacastillom-1
Level 2
July 12, 2022
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Facebook integration - Adobe Journey Optizer

  • July 12, 2022
  • 2 replies
  • 1574 views

Hi community, 

Is there a way we can integrate Facebook Ads with AJO?

 

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Best answer by Sneha-Parmar

Hi,

 

I think currently you can create a custom action to integrate Facebook Ads with AJO to send message.

 

https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/using-custom-actions.html?lang=en 

2 replies

Sneha-Parmar
Community Advisor
Sneha-ParmarCommunity AdvisorAccepted solution
Community Advisor
July 18, 2022

Hi,

 

I think currently you can create a custom action to integrate Facebook Ads with AJO to send message.

 

https://experienceleague.adobe.com/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/using-custom-actions.html?lang=en 

Adobe Employee
August 1, 2022

In addition to what @sneha-parmar mentioned with custom actions, if you have RTCDP destinations you can use the "Update Profile" action in your Journey to update profiles to include in a Facebook activation segment. Then in the Facebook destination you can grab an exported audience based on segment definition.