Enable “Contains” Logic for Buyer Group Role Definition in AJO B2B Description:

Currently, buyer group role creation in AJO B2B relies on exact-match or limited matching logic for job titles and attributes. This creates constraints when mapping real-world data, where job titles are often inconsistent, varied, or unstandardized.

Introducing a “contains” logic would significantly improve flexibility and accuracy in buyer group definition. It would allow roles to dynamically capture a broader and more realistic set of relevant contacts (e.g., capturing variations like “Sr. Director of Radiology,” “Radiology Director,” or “Director, Imaging Services” under a single word - contains “radiology”).

This enhancement would:

• Improve coverage and completeness of buying groups by reducing missed matches
• Reduce manual effort and dependency on exhaustive title mapping
• Increase scalability across regions and datasets with inconsistent naming conventions
• Enable more accurate downstream activation (e.g., LinkedIn, email targeting)

Overall, adding “contains” logic will make buyer group creation more robust, efficient, and aligned with real-world data variability, ultimately driving better segmentation and campaign performance.