Enable Birthday campaign in AJO

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Hi,

I am looking to enable birthday campaign in AJO. For the segmentation, I am just checking if birthdate=today's date, ignoring the year. Is this all I need to do from segmentation pov, or should I consider anything else as well? ps: I will sending birthday emails in the first week on birthday month.

Thank you,

Journey Optimizer

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SatheeskannaKAccepted solution

Adobe Champion, Community Advisor, UG Leader

@saurabhdeswal If you looking to send the emails the first week of the birthday month, maybe you can setup an audience that looks for birthdate=thismonth (ignore year) and set the scheduler in the journey to run every month once starting 1st day.

Thanks, Sathees

SatheeskannaK

Accepted solution

Adobe Champion, Community Advisor, UG Leader

@saurabhdeswal If you looking to send the emails the first week of the birthday month, maybe you can setup an audience that looks for birthdate=thismonth (ignore year) and set the scheduler in the journey to run every month once starting 1st day.

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Thanks, Sathees

S

SaurabhDeswalAuthor

Level 2

@satheeskannak Do you mean schedule a campaign or a journey?

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DavidKangni

Adobe Champion and Community Advisor

Hi @saurabhdeswal

I believe @satheeskannak was trying to tell you that by using birthdate=today's date you will select only customer who has birthday the day you will run your journey/campaign.

Instead you should use birthdate=thismonth to get all customers who has birthday the month.

Hope it helps.

Thanks,

David

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David Kangni

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