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Level 2
August 21, 2024
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Enable Birthday campaign in AJO

  • August 21, 2024
  • 1 reply
  • 973 views

Hi,

 

I am looking to enable birthday campaign in AJO. For the segmentation, I am just checking if birthdate=today's date, ignoring the year. Is this all I need to do from segmentation pov, or should I consider anything else as well? ps: I will sending birthday emails in the first week on birthday month.

Thank you,

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Best answer by SatheeskannaK

@saurabhdeswal If you looking to send the emails the first week of the birthday month, maybe you can setup an audience that looks for birthdate=thismonth (ignore year) and set the scheduler in the journey to run every month once starting 1st day.

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
August 22, 2024

@saurabhdeswal If you looking to send the emails the first week of the birthday month, maybe you can setup an audience that looks for birthdate=thismonth (ignore year) and set the scheduler in the journey to run every month once starting 1st day.

Thanks, Sathees
Level 2
August 22, 2024

@satheeskannak  Do you mean schedule a campaign or a journey? 

DavidKangni
Community Advisor
Community Advisor
August 22, 2024

Hi @saurabhdeswal 

 

I believe @satheeskannak  was trying to tell you that by using birthdate=today's date you will select only customer who has birthday the day you will run your journey/campaign.

 

Instead you should use birthdate=thismonth to get all customers who has birthday the month.

 

Hope it helps.

Thanks,

David

David Kangni