Email sending. - Retry, timeframe.

Question

Here in this example the email " emma.jones@mail.com" failed 3 times within the timeframe 24 hrs. So, in what intervals of time the email has been tried in the last 24 hrs timeframe, to infer it that email had failed 3 times?

Is it that we have to manually send the email after setting the 24hrs threshold?

SatheeskannaK · Accepted Answer

@asneelima Typically, retries are distributed throughout the retry period, often following an exponential backoff pattern (Example: 1 hour → 4 hours → 12 hours, based on system load and ISP feedback). Adobe doesn't provide specific retry intervals in the AJO UI; instead, these are managed by the platform MTAs (Mail Transfer Agents). Usually, Adobe's MTA spaces them out to maximize the chance of success.

Anuhya-Y · Answer

@asneelima The detailed retry interval timing is not explicitly documented. Retries are generally not executed at uniform intervals. The system may apply varying strategies, possibly gradual or exponential , multiple immediate retries initially, followed by progressively longer intervals before each subsequent attempt . This is the pattern I had observed with other marketing automation platform tools.

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