Dynamic Content Personalization in Multi-Path AJO Journeys | Community
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AnkitJasani29
Level 6
May 21, 2025
Solved

Dynamic Content Personalization in Multi-Path AJO Journeys

  • May 21, 2025
  • 1 reply
  • 343 views

How can I configure journey to route users into different content variants within a single journey based on real-time event thresholds like >10 purchases in the last 72 hours without having to create separate segments for each threshold?

Best answer by SatheeskannaK

@ankitjasani29 You may need to begin with a wider set of audience criteria to initiate the journey and subsequently narrow it down according to the various event thresholds. Alternatively, you can setup a unitary event and utilize it within the conditional activity to manage different event thresholds, thereby orchestrating the profiles to receive distinct content variants.

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
May 21, 2025

@ankitjasani29 You may need to begin with a wider set of audience criteria to initiate the journey and subsequently narrow it down according to the various event thresholds. Alternatively, you can setup a unitary event and utilize it within the conditional activity to manage different event thresholds, thereby orchestrating the profiles to receive distinct content variants.

Thanks, Sathees