Dynamic content in Email to include or exclude - non default option
Description - Sorry if the subject was a bit cryptic 😀
When creating email content we often have content to be shown to only a set of customers e.g. has not downloaded our mobile app or belongs to this VIP customer group. In todays dynamic content there is always a default option, so we cannot use the built in functionality to include/exclude customers to receive this specific topic.
We solve this today using a IF statement in the HTML code or add a Offer. It works but it's not as easy as adding a dynamic rule. And we see it might be more complicated the more offers we will add to the email content.
Why is this feature important to you - We are going to start using fragments and several offers with in our email content. having the possibility to add a dynamic content to be shown only to some customers without having a default item will make it easier for not-so-technical content creators to generate email content.
How would you like the feature to work - When adding a dynamic content make it possible to delete the default one and only have one with an expression.
Current Behavior - We cannot have dynamic content only for one customer group, it's not possible to remove the default content.