Draft Audience Vs Published Audience - AJO

Question

Can anyone please let me know what is the difference between a draft audience and a published audience ?

I created an audience in in Audience UI and saved it in draft mode without publishing it , I am able to see that this audience can be used in journeys as well the this is getting picked up for evaluation by the evaluation job.

So what is that publish audience does on top of draft audience ?

Thanks in advance !

DavidKangni · Accepted Answer

@d_g_n111  It's not available for Destinations. You can find more details on Lifecycle states  Thanks,David

Pankaj1390 · Answer

Hi @d_g_n111 ,

Draft audience can be used in a journey and yes, they are evaluated by the evaluation job.

The major difference between draft and published audience is:

Draft audience is not finalised and is editable. You cannot reuse this audience in other journeys, it is limited to the journey where created. It exists in temporary state until published. Draft audience is best for one-time run journeys.

Published audience are finalised and is reusable across journeys.If you edit a published audience, you need to be careful about the impact, as it will change the eligible target audience for all journeys wherever audience is used from the next evaluation onwards. As a best practice, it is usually suggested to clone the existing published audience and then edit the audience. Published audience is used in multiple-journeys.

Thanks,

Pankaj

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