Difference between Channel (email) and Email Identity in the landing page opt-out | Community
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Anuhya-Y
Community Advisor
Anuhya-YCommunity Advisor
Community Advisor
July 9, 2024
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Difference between Channel (email) and Email Identity in the landing page opt-out

  • July 9, 2024
  • 1 reply
  • 1619 views

What is the difference between Channel (email) and Email Identity in the landing page opt-out? In the documentation, it is mentioned that opt-in or opt-out applies to all email addresses of a profile with Channel (email). In the case of work email, billing email, etc., how does AJO recognize communication preferences for all emails?

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/landing-pages/landing-pages-design/lp-content

 

A profile would receive an email based on the Execution field; let’s assume it is personalEmail.address. It is always one email address to which the email would be sent through multiple email addresses available at the profile level.. I would like to understand how the consent is registered back into the profile when there are numerous email addresses, in the case of Channel (email) and Email Identity.

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Best answer by DavidKangni

Hi @anuhya-y 

 

Channel (email): The opt-in or opt-out applies to the whole Email channel

Identity (email): The opt-in or opt-out only applies to the email address that was used to access the landing page.

See the screenshot below.

 

my consent.marketing.email is yes but I have 2 consents Identity as I have multiple emails (Identity opt-out). I will receive emails only on the consent.idSpecific.Email which is yes 

 

If my consent.marketing.email was no, I won't receive any emails (Channel opt-out)

 

Thanks,

David

 

1 reply

DavidKangni
Community Advisor
DavidKangniCommunity AdvisorAccepted solution
Community Advisor
July 9, 2024

Hi @anuhya-y 

 

Channel (email): The opt-in or opt-out applies to the whole Email channel

Identity (email): The opt-in or opt-out only applies to the email address that was used to access the landing page.

See the screenshot below.

 

my consent.marketing.email is yes but I have 2 consents Identity as I have multiple emails (Identity opt-out). I will receive emails only on the consent.idSpecific.Email which is yes 

 

If my consent.marketing.email was no, I won't receive any emails (Channel opt-out)

 

Thanks,

David

 

David Kangni
Anuhya-Y
Community Advisor
Anuhya-YCommunity AdvisorAuthor
Community Advisor
July 9, 2024

@davidkangni  Thanks for the response.

It is always a single email address to which the email will be sent (based on the Execution field), even though multiple email addresses are allowed at consent.idSpecific.Email.

Let’s consider a scenario below , how two different email addresses from consent.idSpecific.Email would receive communications when the Execution field contains a different email address: Would be great if you could share any real business use case scenario of this implementation.

DavidKangni
Community Advisor
DavidKangniCommunity Advisor
Community Advisor
July 10, 2024

@anuhya-y 
The two different email addresses from consent.idSpecific.Email wouldn't receive communications. It's always the email address used in the execution field which will receive the communications.

 

But they are exclusion rules before sending deliveries and these rules are checking first the consent.marketing.email then the consent.idSpecific.Email 

The real business use case scenario of this implementation is any client who have parent/child or houseshold/individual account structure

  • Execution field emailAddress: 
    consent.marketing.email: Y
    consent.idSpecific.Email: Y for def@gmail.com
    consent.idSpecific.Email: Y for abc@gmail.com
    In this case, the profile will receive the email on abc@gmail.com

  • Execution field emailAddress:
    consent.marketing.email: N
    consent.idSpecific.Email: Y for def@gmail.com
    consent.idSpecific.Email: Y for abc@gmail.com
    In this case, the profiles will not receive any emails as the consent.marketing.email is N

  • Execution field emailAddress: 
    consent.marketing.email: Y
    consent.idSpecific.Email: Y for def@gmail.com
    consent.idSpecific.Email: N for abc@gmail.com
    In this case, the profile won't receive the email on abc@gmail.com  but It will receive email on def@gmail.com in case you use is to send your emails

Hope it helps

Thanks,

David

David Kangni
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