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Silvio6
Silvio6
Level 6
Sep 18, 2025 10:47 PM UTC
Solved

Create New profiles and delays in Campaigns

Hi, could enabling the Create New Profiles option explain some of the delays in email sending? I’m currently experiencing delays when sending transactional emails with this setting turned on.

SatheeskannaK
SatheeskannaKAccepted solution
Adobe Champion, Community Advisor, UG Leader
Sep 22, 2025 5:22 PM UTC

@silvio6 It shouldn't be. This issue occurs after profile creation when it's sending the messages. The delivery delay status likely relates to deliverability considerations. Please refer to this thread for a similar issue.

https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/what-is-the-reasoning-for-feedback-status-value-being-delay/m-p/764513

If this continues to occur, I recommend consulting a deliverability expert.

Thanks, Sathees
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4 replies

Mayank_Gandhi
Adobe Employee
Mayank_GandhiAdobe Employee
Adobe Employee
Sep 18, 2025 11:57 PM UTC

@silvio6  New profiles are subject to platform ingestion and streaming segment qualification, which can introduce delays. is it between 3 -12 min or more?

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    SatheeskannaK
    Adobe Champion, Community Advisor, UG Leader
    SatheeskannaKAdobe Champion, Community Advisor, UG Leader
    Adobe Champion, Community Advisor, UG Leader
    Sep 19, 2025 4:48 AM UTC

    @silvio6 Yes. The option to create new profiles may create some delays. Behind the scenes, it does the following, 

    • Create a new profile in the Profile Service.

    • Write to the profile store before proceeding with the send.

     

    Additionally, it is influenced by the number of requests being sent and how many of those are for new profiles. Be sure to check the entitlements and SLA that are associated with the AJO package.

    https://helpx.adobe.com/legal/product-descriptions/adobe-journey-optimizer.html

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    Thanks, Sathees
      Silvio6
      Silvio6Author
      Level 6
      Sep 22, 2025 4:26 PM UTC

      @mayank_gandhi @satheeskannak Thanks for response. I mean the "delay" status from delivery logs feedback_status column. Can that "delay" status be connected with the "Create New Profiles" activation?

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      SatheeskannaK
      Adobe Champion, Community Advisor, UG Leader
      SatheeskannaKAdobe Champion, Community Advisor, UG LeaderAccepted solution
      Adobe Champion, Community Advisor, UG Leader
      Sep 22, 2025 5:22 PM UTC

      @silvio6 It shouldn't be. This issue occurs after profile creation when it's sending the messages. The delivery delay status likely relates to deliverability considerations. Please refer to this thread for a similar issue.

      https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/what-is-the-reasoning-for-feedback-status-value-being-delay/m-p/764513

      If this continues to occur, I recommend consulting a deliverability expert.

      Translate
      Thanks, Sathees
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