Configuring AJO to take Gmail Integrated Unsubscribes into account

Question

We are looking to set up our AJO/AEP sandbox such that members who unsubscribe using our link in the email itself. However, we also want to make sure we can configure the email such that members who unsubscribe using the integrated Unsub feature in their ESP (gmail, outlook, etc) also unsubscribe from further communications from us.

Any documentations on this, or info on how we could get this done?

Mayank_Gandhi · Accepted Answer

@kainoahe2 You need to use Enable List-Unsubscribe.

Go to Channel Configuration in AJO.
Choose your subdomain and ensure the “Enable List-Unsubscribe” option is ON (it is by default).
https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/list-unsubscribe
https://support.google.com/a/answer/81126?hl=en&visit_id=638890102942749949-440317599&rd=1

Now, Add an unsubscribe link directly in the content of your email (footer or wherever makes sense).

Enable the “List-Unsubscribe” header in your AJO email channel configuration. This adds both a mailto and a one-click POST URL to the emails' headers (if the client supports it).
Recipients see an “Unsubscribe” button in Gmail, Outlook, and others. Clicking it triggers an automatic, authenticated opt-out, no manual landing page visit needed.

vraghav · Answer

Hi @kainoahe2 ,

That functionality is called List-Unsusbcribe and it can be configured as per the documentation defined here https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/list-unsubscribe

You can go for Adobe Managed unsubscribe or do your custom implementation. Unsubscribes are currently supported at Identity level or per channel.

Hope this helps.

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