Cohort Test with Different Entry Cadences in a Single Journey
Hi community. I am seeking some help regarding journey capabilities.
In a lapsed traveler win-back journey I want to test the impact of entry cadence by splitting the audience into two cohorts within the same journey:
- Cohort A – Enters on a bi-weekly schedule (current setup)
- Cohort B – Enters on a daily schedule (proposed)
All other journey elements would be identical — same messaging, same wait times between emails, same structure. The only variable being tested is how frequently users can enter the journey. Both cohorts would also share a 30-day re-entry suppression window.
I was advised internally that this is not feasible in AJO because the two entry cadences represent distinct qualification paths and cannot exist within a single flow.
My questions for the community:
- Is there any native way in AJO to support two different entry cadences within a single journey for a cohort test?
- If not, would the recommended workaround be to build two separate journeys — one per cohort — and split the audience upstream before entry? Is this even advisable?
- If two separate journeys is the approach, how do we best ensure the audience split is clean and controlled so there is no overlap between cohorts?
- Are there any best practices for managing re-entry suppression across two parallel journeys to avoid over-emailing?
Any guidance or examples from similar tests would be greatly appreciated. Thank you!