Channel Rule SET AJO

Forum|Forum|11 hours ago
April 28, 2026
1 reply
12 views

Hi,
what happens to a profile in a Journey if, during message delivery, the Channel Rule Set blocks the communication because a frequency cap has been reached?

Does the Journey consider this step as completed and allow the profile to move on to the next step?
Or does the profile drop out of the Journey path?

SatheeskannaK

Community Advisor

@MarzenaRa

When a Channel Rule Set (frequency cap) prevents a message from being delivered within a journey, this results in a message-level suppression rather than an exit from the journey.

The profile's movement through the journey continues as follows:

The profile is not removed from the journey.
The journey step is considered complete (the node is passed).
The profile proceeds to the subsequent step in the canvas.

The action is simply that the message is not sent.

Thanks, Sathees

M

MarzenaRaAuthor

Level 2

@SatheeskannaK I saw Your comments in different post: “

In this case, a few things to note:
- A profile continues in the journey after control rule suppression.
- Suppression is logged as ExcludedForControlRules.
- The journey will not automatically retry the suppressed message.
- A profile could potentially receive Email 2 without Email 1.
- An explicit condition is recommended to enforce the sequence (Email 1 before Email 2)

”

how to write this explicit condition?

SatheeskannaK

Community Advisor

@MarzenaRa You will have to setup an audience something like this to pull the profiles excluded from receiving email1 and use that in a journey condition activity (aka. optimize) to branch them off and add a wait activity accordingly to transition them another email1 activity. Profiles received email1 can transition to email2.