Can we use Look alike Audiences inside the AJO offers in Offer Decisioning? | Community
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Yvpr1
Level 2
April 22, 2024
Solved

Can we use Look alike Audiences inside the AJO offers in Offer Decisioning?

  • April 22, 2024
  • 1 reply
  • 780 views

Hi,

In AEP, it was mentioned that Look-alike audiences can be used for other downstream usages, as shown below:

The newly created Look-alike audience can be accessed in the Look-alike audiences section of the audience details page, and is also available in the Audience Portal and for other downstream usages.

 

But, can we use this  Look-alike audiences in AJO Offers ,as in theory it should be available in AJO but it's not yet clear to me how to set it up for the Offer in AJO.

 

Could you please help me on the same? Thanks!

    Best answer by Anuhya-Y

    @yvpr1 

    After you create a lookalike audience, it works just like any other audience you can target with offers.

    Check out offer constraints w.r.t audience while creating an offer  https://experienceleague.adobe.com/en/docs/journey-optimizer/using/offer-decisioning/managing-offers-in-the-offer-library/configure-offers/add-constraints#eligibility

     

    1 reply

    Anuhya-Y
    Community Advisor
    Anuhya-YCommunity AdvisorAccepted solution
    Community Advisor
    April 23, 2024

    @yvpr1 

    After you create a lookalike audience, it works just like any other audience you can target with offers.

    Check out offer constraints w.r.t audience while creating an offer  https://experienceleague.adobe.com/en/docs/journey-optimizer/using/offer-decisioning/managing-offers-in-the-offer-library/configure-offers/add-constraints#eligibility

     

      Y
      Yvpr1Author
      Level 2
      April 25, 2024

      Thanks for the update, @anuhya-y 

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