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Can I use attributes which are NOT enabled for profile in Audience creation

Forum|Forum|9 months ago
April 23, 2025
2 replies
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Is it possible to use attributes from a dataset that was manually loaded and NOT enabled for profile in Audience creation.

For example I have uploaded the data and created a dataset like below and it NOT profile enabled

In audience I want to create a rule based on the rule "testcategory contains fruit"

Will this testcategory and testproduct attributes shows in audience creation UI?

testcategory	testproduct
fruit	mango
veggie	spinach

Journey Optimizer

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Best answer by SatheeskannaK

@kavi4 No, those attributes cannot be utilized unless profile activation is enabled. Instead, you may create a audience by uploading a CSV file that contains all of these attributes and employ that in the condition activity to align with the rule you intend to establish in audience within the journey. Have a a look at this tutorial.

SatheeskannaK

Accepted solution

Community Advisor

@kavi4 No, those attributes cannot be utilized unless profile activation is enabled. Instead, you may create a audience by uploading a CSV file that contains all of these attributes and employ that in the condition activity to align with the rule you intend to establish in audience within the journey. Have a a look at this tutorial.

Thanks, Sathees

K

kavi4Author

Thanks @satheeskannak

Follow up question. If I follow this approach where we are adding field group in the Datasources and adding those csv fields..In my Journey can I use those testcateogyfield as condition and later use that for percentage split ? 50/50 like control and treatment

Does the enriched audience attributes shows in the expression path ? or are these only useful in adding personalization in the email?

Screenshot below shows my usecase

SatheeskannaK

Community Advisor

@kavi4 Yes. It should appear in the expression editor when you switch to advanced mode. Also, it will be available for personalization.

Thanks, Sathees

I

IvanMi1

Adobe Employee

@kavi4 - there is upcoming add-on features for AJO named "Orchestrated Campaigns" out later this summer that will allow for Audience Building on a canvas with relational tables and datasets. I would reach out to your Adobe rep to see if you can get a meeting / preview of this feature.

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